Figure 5
The farmer must weigh
up the opportunities
and risks and decide
on the combination of
markets to use
local markets
International
markets
Understanding entrepreneurship in farming
19
Access to credit is
a major challenge;
moneylenders do
not service rural areas
where farmers are
International export markets and local markets
represent a range of choices. The farmer may decide
to sell all of his produce in local markets or all of it in
international export markets. He may also decide to sell
some on both markets. The farmer must weigh up the
opportunities and risks and decide on the combination of
markets to use. This is a key challenge for farmers.
Whichever markets they use, farmers face
substantial risks to reach them. Markets do not always
function well; they are dynamic and diverse and they are
not completely predictable.
But increased market participation does offer
many opportunities. The farmer-entrepreneur must
weigh up the opportunities and risks and decide on the
combination of markets to use. This is a key challenge
for farmers.
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