Entrepreneurship

maIN PoINTS IN CHaPTER 2

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Entrepreneurial responses to change 
27
Broadening management skills
As the farm business grows, it becomes more and 
more complex. Farmer-entrepreneurs need to continue 
increasing their managerial ability to meet the demands 
of increasing complexity.
Trustworthiness and respect in business  
The long-term success of any business depends on it 
being conducted with trustworthiness and respect. These 
qualities assure partners along the value chain that 
farmers are reliable, that their deeds match their words 
and that they respect everyone with whom they work.