Social responsibility: Recognising and living
up to community and social obligations. Being law-
abiding. Doing one’s share. Contributing to the
betterment of society.
36
Entrepreneurship in farming
To run a business with trustworthiness and
respect requires patience. Since the business must
focus on long-term results, farmer-entrepreneurs know
they must be patient. Without patience they could
become frustrated and tempted to choose untrustworthy
alternatives.
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