Expanding the size of the business: includes incre
asing sales, physical and financial assets of the farm.
Expanding the size of the farm can take different forms:
capacity expansion, replication and modernisation. This
strategy works only if the farm is already profitable and
competitive.
adding value to the enterprise: is to increase income
by adding value to existing or diversified enterprises.
Adding value to a product depends on buyer needs.
Farmers have to identify what different buyers look for
as value.
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