Ergashxodjaeva Sh. Dj., Qosimova M. S

CHAPTER 5. STRATEGIC MARKETING............................................... 
94 
5.1. The purpose and objectives of strategic planning in marketing 
................................................................................ 
94 
5.2. The role and position of tactical planning in marketing.......... 
97 

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10 
5.3. Marketing control and its types................................................ 
99 
5.4. Concept of marketing program................................................ 
102 
5.5. Targeting approach - the basis of the marketing program....... 
106 
5.6. The sequence of development of marketing programs and 
characteristics of its main sections........................................... 
114 
Questions for control and discussion....................................... 
121 
 
CHAPTER 6. RESEARCH 
FOR 
SATISFACTION 
AND 
FORECASTING DEMAND................................................. 
123 
6.1.  The concept of demand, its types, factors affecting to 
demand..................................................................................... 
123 
6.2. The concept of market conjuncture......................................... 
125 
6.3. Status and future development of indicators of market
conjuncture and valuation methods..........................................
127 
6.4. Forecasting of conjuncture....................................................... 
130 
6.5. Methods for forecasting market conjuncture........................... 
131 
Questions for control and discussion....................................... 
134