Ergashxodjaeva Sh. Dj., Qosimova M. S


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Marketing

 
ТЕСТОВЫЕ 
ВОПРОСЫ 
ПО 
ДИСЦИПЛИНЕ 
«МАРКЕТИНГ»......................................................................... 
 
290 
 
 
 
ГЛОССАРИЙ .............................................................................. 
330 
 
 
 
СПИСОК ИСПОЛЬЗОВАННОЙ ЛИТЕРАТУРЫ............... 
344 



CONTENTS 
 
INTRODUCTION.................................................................. 

CHAPTER 1. SOCIO 

ECONOMIC 
FOUNDATIONS 
OF 
MARKETING........................................................................ 

1.1. The concept of marketing and its essence ............................... 

1.2. The emergence and main stages of development of 
marketing................................................................................. 
13 
1.3. The concept of marketing theory and its evolution.................. 
16 
1.4. The composition of marketing elements and the concept of 
marketing mix.......................................................................... 
23 
Questions for control and discussion....................................... 
28 
 
CHAPTER 2. FUNCTIONS, OBJECTIVES AND PRINCIPLES OF 
MARKETING........................................................................ 
 
30 
2.1. Basic principles of marketing ................................................ 
30 
2.2. Content of marketing activities and functions......................... 
32 

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