8.1 Income statement
8.3 Cash Flow statement
Appendices’ Table 1: Porter’s Five Forces Model
Strength:
High investments on research and marketing,
Premium segment,
Safety and new trends.
|
Weaknesses:
The lover variations of automotive productions in this big market,
High rate on financial activities.
| |
Opportunities:
Electro mobility cars,
Autonomous driven cars.
|
Threats:
The Pandemic lockdowns,
The political and environmental issues.
|
Appendices’ Table 2: The SWOT analysis stages.
Strength
As it is already obvious that the company’s most investment focused on its research and marketing in order to sustain market competition. Also the premium segment has its advantages to the company to maintain its overall performance to one segment only. In addition, the safety of the production also valued by its target audience.
Weaknesses
It is shown that the company spent more investment its financial activities which should be optimized. The group itself includes three main brands BMW, MINI, and Rolls-Royce which has also variety of production line. This is caused to reduce the opportunity on the selection of the products from customers.
Do'stlaringiz bilan baham: |
