Executive Summary

Economic
As it is already mentioned in the overview of the financial statement of the company the economic factors also affected the company’s overall profit and also its manufacturing processes. The pandemic of corona virus and stay-home restrictions had an impact the company’s financial situation, its resources and profit. In 2019 the vehicle market was worth $62 billion globally according to Allied Market Research. [CITATION Wil18 \l 1033 ]. Currency exchange also plays crucial role in automotive manufacturing industries where the deliveries and other costs will be in Euro and Dollar.
Social
When it comes to the social analysis it is shown that BMW groups social media platforms are operating successfully. Not only online but offline factors are crucial in this business. For instance the group has 15 assemblies in different countries which means in each country has its cultural differences. So the company needs to be ready to adapt on each country’s cultural and traditional values. However, because of the company’s premium segment it is easier to figure out. Most of reach people value quality, so when there is high quality the other factors can be slightly covered. But this is not the reason for not to doing adaptation. Because Asian countries are Muslims and their values stand higher even from the quality of the products.
Technological
As steady as growing technology industry also affects to the BMW group’s manufacturing processes, because there is no life to the future without any innovations or technological news. Thus, as it is mentioned the company’s strategy that BMW group’s aim is to creation of future mobility with contribution of society. And recently the company announced on its official website that they created the display operating system called iDrive BMW while celebrating its 20 years. [CITATION BMW20 \l 1033 ]. Also the one of the BMW group’s value is safety within technology.
Environmental
As the EU is strictly combat the against the CO2 emission the BMW group has also enforced its manufacturing process to produce hybrid cars. This is not just because of the legislations that is for to decrease the air pollution. And this was also the reason the group is trying to produce more electrical cars in the near future of the mobility industry. Eco-friendly cars will be valued by not only government and by consumers as well. Because of the pandemic, people’s value and beliefs were changed to the earth.
Legal
This factor is the same for all other business spheres as well as BMW group too. As the company has 15 dealers manufactures that each of them has to abide the rules of the country. As it focuses on product’s safety first by obeying the rules of competition law.