Business Communication

Note: The written forms he/she, her/him etc. are also possible.
Exhibit: 6.2

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Written Communication  / 59
6.4.3
Choosing Words with Right Strength and Vigour
Words have personalities, in same way words are like people. Some words are strong and vigorous.
Some are weak and dull and some fall between these extremes.
1.
Good writers should understand these differences and consider them carefully.
2.
They should use the words that do the best job of carrying the intended meaning.
3.
To select words wisely, one should consider shades of difference in meaning of words.
Tycoon
Successful business person
Mother
Female
Boom
Period of business prosperity.
Note: In selecting strong words, you should be aware that verbs are the strongest words. Noun is second. Adjectives
and adverbs are weak words.
6.4.4
Thesaurus
1.
A thesaurus is the opposite of a dictionary.
2.
We turn to it when you have the meaning already but don’t yet have the word. It may be on
the tip of our tongue, but what it is we don’t yet know.
3.
It is like the missing piece of a puzzle.
4.
A thesaurus, says the dictionary, is ‘a treasury or storehouse, hence a repository, especially
for words, as a dictionary.’
"To p rotect from sun ligh t"
S h ie ld
D e fen d
6.4.5
Writing Effective Sentences
Clear writing is not limited to the words alone. It also means using clear sentences. Writing simpler
sentences largely means writing shorter sentences. The sentence can be a statement, a question, a
command or in the form of an exclamation.
In writing, there is no hard and fast rule for deciding upon the length of sentences but short
sentences are simple because they are easy to understand. They do not create problem by presenting
complicated structure. Short sentences should be framed as longer sentences have greater changes of
having grammatical errors.
Efficient authors manipulate and experiment with the combinations and number of short and long
sentences for various purpose in mind as per the requirement of the text.