Microsoft Word Chapter 1 done doc

3.4 LET US SUM UP : 
This chapter has discussed some of the issues related to 
social cognition. Initially we have discussed Social Schemas and 
their impact of social thought. We have also discussed various 
other aspects of social schemas. Then we have discussed 
heuristics and biases in social cognition. We have studied the three 
heuristics that influence our social judgments and decision making.

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4 
 
 
 
SOCIAL COGNITION - II 
 
Unit Structure: 
4.0 Objectives 
4.1 Introduction 
4.2 
Automatic and Controlled Processing: Two Basic Models of 
Social Thought : 
4.2.1 Automatic Processing and Automatic Social Behavior
4.2.2 Benefits of Automatic Processing: Beyond Mere 
Efficiency 
4.3 
Potential Sources of Errors in Social Cognition : 
4.3.1 Negativity 
Bias. 
4.3.2 Optimistic 
bias 
4.3.3 Counterfactual Thinking
4.3.4 Thought Suppression
4.3.5 Magical Thinking
4.4 
Affect and Cognition : 
4.4.1 Influence of Affect on Cognition 
4.4.2 Influence of Cognition on Affect 
4.4.3 Affect 
and 
Cognition: Social Neuroscience 
4.5 
Let us sum up 
4.6 References 
4.0 OBJECTIVES : 
 
• To understand automatic and controlled processing as two 
basic models of social thought. 
• To learn about the mechanism of Automatic Processing that 
influences automatic social behavior and to learn the 
benefits of automatic processing. 
• To know potential sources of errors in social cognition: 
Counterfactual Thinking, Thought Suppression, and Magical 
Thinking.
• Understand the positive aspects and limitations of human 
cognitive systems.
• To understand the relationship between affect and cognition. 
• To study how affect influences cognition and cognition 
influences affect. 
• To understand social neuroscience of affect and cognition.

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