Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Strengths

experience in the market for more than N years;

high competence of the team;

niche leader, according to the rating, statistics, etc.;

winner of a niche competition;

powerful modern equipment;

well-established wide distribution network;

the product has demanded qualities that competitors do not have;

competitive salary and employee motivation system;

personnel training system;

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  price advantage.
  
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  Weak sides
  
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  obsolete equipment and its frequent breakdowns;
  
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  high cost of production;
  
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  lack of staff;
  
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  insufficient funding;
  
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  weak system of employee motivation in comparison with competitors;
  
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  staff turnover;
  
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  narrow assortment;
  
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  Poor quality noted by customers: for example, bad taste, fragile fabric, unstable paint on the product, etc.;
  
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  inconvenient terms of delivery, payment, lack of a loyalty system.
  
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  Capabilities
  
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  beneficial changes in the exchange rate;
  
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  absence of strong competitors;
  
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  suspension of raw materials;
  
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  favorable circumstances for promotion and PR: an invitation to participate in a competition, rating, conference, sponsorship, etc.;
  
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  advantageous location of production or shop;
  
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  loyal opinion leader;
  
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  change of taxation in a more favorable direction for business.
  
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  Threats
  
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  unstable political situation in the country;
  
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  laws restricting your area of ​​business;
  
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  emergence of a strong competitor;
  
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  innovations in a competitor's product that "blew up" the market;
  
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  dumping of competitors;
  
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  tightening of customs legislation;
  
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  rise in price of raw materials;
  
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  Piracy, if it is an intellectual property product.
  

• Conclusions
1. SWOT analysis is a method of strategic business planning that allows you to evaluate the strengths and weaknesses of the company, as well as its opportunities and threats.
2. SWOT-analysis is compiled during brainstorming, but each thesis put forward must be supported by data.
3. Once the data is collected, it should be placed on a SWOT table. Each item can be rated in points to make the view more objective.
4. When the matrix is ​​ready, it's time to interpret the information received. Evaluate all the strengths and opportunities first, in order to realize the opportunities using the strengths. Then look at weaknesses and threats to understand what needs to be strengthened.