Find Your Why: a practical Guide for Discovering Purpose for You and Your Team pdfdrive com

CONTENTS
EPIGRAPH
ABOUT THE AUTHORS
ALSO BY SIMON SINEK
TITLE PAGE
COPYRIGHT
FOREWORD
INTRODUCTION
CHAPTER 1
Start with Why: A Primer
CHAPTER 2
Discover Your WHY: An Overview
CHAPTER 3
Why Discovery for Individuals
CHAPTER 4
Why Discovery for Groups
Part 1: The Tribe Approach
CHAPTER 5
Why Discovery for Groups
Part 2: Talking to the Tribe
CHAPTER 6
State Your HOWs

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CHAPTER 7
Take a Stand: Do the Things You Say You Believe
APPENDIX 1
Frequently Asked Questions
APPENDIX 2
Partner Tips for Individual Why Discovery
APPENDIX 3
Facilitator Tips for Tribe Why Discovery
TRIBE WHY DISCOVERY WORKSHOP
ACKNOWLEDGMENTS

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FOREWORD
by Simon Sinek
Fulfillment is a right and not a privilege. Every single one of us is entitled to feel
fulfilled by the work we do, to wake up feeling inspired to go to work, to feel
safe when we’re there and to return home with a sense that we contributed to
something larger than ourselves. Fulfillment is not a lottery. It is not a feeling
reserved for a lucky few who get to say, “I love what I do.”
For those who hold a leadership position, creating an environment in which the
people in your charge feel like they are a part of something bigger than
themselves is your responsibility as a leader. For those who work for an
organization that does not leave you feeling inspired at the beginning and end of
every day, you must become the leader you wish you had. Regardless of our rank
in the organization, every single one of us has at least one colleague, client or
vendor for whom we can take some responsibility for how they feel when they
work with us. The goal is not to focus on what’s standing in your way; it is to
take steps that will have a positive and lasting effect on everyone around us.
The concept of WHY is a deeply personal journey born out of pain. I discovered
the idea at a time when I had lost any passion for my work. The advice people
gave me wasn’t helpful either: “Do what you love,” “Find your bliss,” “Be
passionate.” All accurate—but totally un-actionable. I agreed with all the advice
in theory, but I didn’t know what to change. I didn’t know what to do differently
on Monday. And that’s the reason the WHY has been and continues to be such a
profound force in my life. Not only did discovering my WHY renew my passion,
it gave me a filter to make better decisions. It offered me a new lens through
which I would see the world differently. And it was through this lens—to inspire
people to do what inspires them so that together each of us can change our world
—that I started preaching the concept of WHY and the Golden Circle. And

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people listened. In fact, people did more than listen, they joined me in preaching
this message, sharing the vision. And our movement was born.
The TED Talk I gave in 2009 helped spread the idea to more people, and my first
book, Start with Why, made the case for WHY in much greater depth. People and
organizations who know their WHY enjoy greater, long-term success, command
greater trust and loyalty among employees and customers and are more forward-
thinking and innovative than their competition. The concept of WHY and the
Golden Circle became a huge piece of the puzzle to advance this world I
imagined. But there was a problem.
Though I was able to make the case for the existence and the power of WHY,
and though I could help some people and organizations discover their WHY, I
wasn’t able to get to or help as many people as we needed to if we are to have an
impact in lots of people’s lives. My team built upon what I started. They made
my process even better. They started helping people. They even developed an
online course to help people discover their WHY. But even that wasn’t enough.
That’s the reason this book exists. If Start with Why makes the case for the
WHY, Find Your Why provides the steps to show people how to actually do it.
And just as Start with Why illustrates, though I may be the guy with the idea, I
don’t know how to bring it to life at scale. That’s where David and Peter come
in.
Peter Docker and David Mead joined me on this journey because they were
inspired by the world I imagined. Both have a unique skill set to help bring my
vision—our vision—to reality. I may have figured out how to help one person
learn their WHY, but it was David and Peter that figured out how to help a room
of sixty people, for example, find their WHY.
David knows how to make things work. Years ago, inspired by one of my talks,
he started developing workbooks and building training programs to help the
people at his then-company. He did this without ever asking me or anyone else
for help. Once I got wind of what he had done, I was blown away by how deeply
he understood my ideas and his ability to put them into practice.

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Peter retired from the Royal Air Force and wanted to continue a life of service in
the private sector. He discovered my work and reached out to simply say how
much it inspired him. He has combined my ideas with work he was already
doing to amplify its impact. Soon after we met, he started mentoring folks on our
team just out of the goodness of his own heart. His work was so good that we
started using many of his ideas to help build our company and grow our
movement.
Both eventually joined our team and a deep friendship formed between the two
of them. Their collective genius has taken my work and made it even better. So
when the opportunity came to write a follow-up guide to Start with Why, I turned
to David and Peter to help. These guys are the “how” to my “why.” And I love
that our movement has given them the ability to share their expertise with so
many more people.
This book has been years in the making. Peter and David have traveled the world
to talk about the WHY and work closely with individuals and organizations to
help them understand, discover and use the concepts. They have heard the
questions, discovered the roadblocks and found better and better ways to
advance the vision. And that’s where you come in.
If we are to profoundly change the way in which the business world works, if we
help organizations create cultures in which trust and cooperation are the norm
rather than the exception, if we are to build the world we imagine, we will need
help. Lots of it. Though the work my team is doing is making a dent, we alone
will be unable to create the kind of change necessary. It will take an army.
David and Peter wrote this book to be a practical guide. A complete self-
contained handbook that gives any person the pieces they need to discover and
articulate their WHY. We designed the book with lots of space in the margins so
that you can take notes along the way. Fill in the blanks, dog-ear the pages,
highlight as you go. Don’t be precious about it.
Find Your Why is a journey. Though all the how-to steps may be in the book, it’s
going to take work and patience to really get it. Remember, this book is a guide.
Follow the steps, learn the concepts and absolutely tweak as you go to make the
process your own. If you find something that works better for you, do it!

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Think of this book as the gun that fires at the beginning of the race. That bang
fills you with excitement and energy as you set off. But it is the lessons you will
learn as you run the race—as you learn to live your WHY—that will inspire you
and show you what you are capable of. And remember the most important
lesson. The goal is not simply for you to cross the finish line, but to see how
many people you can inspire to run with you.
There is an entire section in the bookshop called “self-help,” but there is no
section called “help-others.” This is what we are all doing together—we are
pioneering the help-others industry. For all of the people who want to learn their
WHY, who want their companies to start with WHY, who want to help others
find their WHY . . . for all of the people who want to help build a world in which
the vast majority of people wake up inspired to go to work, to feel safe when
they are there and to return home fulfilled by the work they do . . . I say
welcome. The more of us who raise our hands and say, “Count me in,” the
greater the chance that we will build the world we imagine. You in?

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