Find Your Why: a practical Guide for Discovering Purpose for You and Your Team pdfdrive com

SHARE THE EXPERIENCE
HELP OTHERS OWN THE WHY

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See chapter 7 in Start with Why
for more on this topic.
EXPLORE NEW OPPORTUNITIES
Facilitator Section
Who Should Attend?
We recommend that participants in this workshop
volunteer to attend. In the early stages of the Why
Discovery rollout, you want the early adopters, the
people who are interested and excited about
participating. Remember the
Law of Diffusion of
Innovation
that Simon talks about in Start with
Why, which says that early adopters of innovations
will then enthusiastically spread them to others? If
it’s possible, start with those people who are most
enthusiastic about the Why Discovery work. Early
adopters will help you socialize the idea throughout the organization. It will be
faster and cheaper to use this approach versus a formal corporate top-down
rollout. In the end, it may be formally rolled out even though it’s not the ideal
first step in socializing the idea.

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If you find yourself in a situation where you need to have a few people in the
room who don’t check the early adoptors box, but who do need to “get on board”
or “buy in” in order for things to move forward, that’s okay. Do your best to
ensure the majority of participants are eager to be a part of this new and exciting
milestone of the organization.
Step 1: Share the Experience
(
60–75 minutes)
Begin the workshop by reviewing the Golden Circle and the concept of WHY. Some participants
may have already heard something about these ideas; others will be starting from zero. Everyone
in the room needs to develop a foundational understanding of what it means to start with WHY. An
easy way to begin is to show them Simon’s TED talk video (http://bit.ly/GoldenCircleTalk).
Alternatively, you can review the concept with them yourself—free slides and notes are available
at http://bit.ly/FYWresources.
After you review the Golden Circle, invite one or two team members who participated in the Why
Discovery process to talk about it. Explain to them in advance that they should not start by
revealing the Why Statement straight off. Instead, they should convey to their colleagues how the
discovery experience felt. Let these team members do the majority of the talking. But in case you
need to help them get rolling (or keep rolling), here are some questions to tuck in your back
pocket. Pick and choose the ones you like and feel free to add your own.
Tell us what happened during the Why Discovery session.
What were some of the stories colleagues shared that particularly resonated with you?
What were some of the high points of the session?
How did the group respond?
What did you learn about your organization or coworkers that you didn’t know before?
How does what you heard during the session make you feel about working here?
What inspired you most about the Why Discovery process?
As your speakers get going, the other members of the group will probably want to ask them
questions as well. Encourage everyone to do so, and let the conversation flow. The more the
group engages in the discussion, the more they will understand the value of the WHY and the
more they will contribute to the workshop.
There’s no time limit to this part of the exercise. So don’t rush it. Read the energy in the room.
When the interaction reaches a natural stopping point—which could be fifteen minutes after you

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start, or thirty minutes, or more—you can move on to step 2.