Found in Translation

Chapter 3: Doing Business and Crossing Borders in Translation
1
. See Gwen Robinson, “HSBC Tries to ‘Do Something’ in Private Banking,” Financial Times, February
10, 2009; http://ftalphaville.ft.com/blog/2009/02/10/52264 /hsbc-tries-to-do-something-in-private-
banking.
2
. These stats come from the following IKEA press releases:
www.ikea.com/ms/en_GB/about_ikea/press_room/student_info.html and http://info.ikea-
usa.com/centennial/pdfs/Global-At-A-Glance-Fact-Sheet%20_March-2011.pdf.
3
. See Claire Soares, “IKEA and Loathing: What’s in a Product Name?,” Guardian, March 7, 2008;
www.independent.co.uk/news/world/europe/ikea-and-loathing-whats-in-a-product-name-
792774 .html.
4
. See Paula M. Miller, “Harley Davidson in China,” China Business Review, January–March 2012;
www.chinabusinessreview.com/public/1201/miller.html.
5
. See Rich Barrett, “Rules Hurt Harley-Davidson in China,” Milwaukee (WI) Journal Sentinel,
September 27, 2001; www.jsonline.com/business/130678053.html.
6
. To view the crowdsourced Chinese-language version of the Economist, visit Ecocn.org.
7
. Information provided by Shi Yi in an interview the authors conducted in July 2011.
8
. See Andrew Baio, “Volunteers Put the Economist into Chinese,” New York Times, March 2, 2009;
www.nytimes.com/2009/03/02/business/media/02economist.html.
9
. See Nataly Kelly and Robert G. Stewart, “The Language Services Market: 2011,” Common Sense
Advisory, May 2011; www.commonsenseadvisory.com/AbstractView.aspx?ArticleID=14 26.
10
. See Donald A. DePalma, Benjamin B. Sargent, et al., “Can’t Read, Won’t Buy: Why Language
Matters on Global Websites,” Common Sense Advisory, September 2006;
www.commonsenseadvisory.com/AbstractView.aspx?ArticleID=957.
11
. See “User Language Preferences Online,” Flash Eurobarometer Series, European Commission, May
2011; http://ec.europa.eu/public_opinion/flash/fl_313_en.pdf.
12
. Quotes and stats provided by Theophannie Theodore in an interview the authors conducted in January
2012.
13
. Quotes provided by Guðmundur Óskarsson in an interview the authors conducted in January 2012.
14
. Quotes provided by Irina Yashkova in an interview the authors conducted in December 2011.
15
. For details on the Chinese words for astronaut, see http://history.nasa.gov/sp4 801-chapter7.pdf.
16
. Quotes provided by Erden Kendigelen in an interview the authors conducted in May 2011.
17
. Quotes provided by Izumi Suzuki in an interview the authors conducted in December 2011.
18
. For the article in the Chicago Tribune about Izumi Suzuki, see
http://articles.chicagotribune.com/1987-03-22/news/8701220295_1_japanese-mazda-americans/2.