Fundamentals of Risk Management

stakeholder expectations
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stakeholders and tactics
Tactical stakeholders of an organization may be very different from those who are 
concerned with the organization’s operations. If the tactics of an organization
involve improvements to products, investment in new production techniques, 
response to technological changes or other developments that require a project, then 
finance is likely to be required. This means that financial bodies are likely to be key 
stakeholders in projects and similar tactical changes. Other stakeholders in projects 
may include building contractors and providers of other specialist professional sup-
port, such as architects.
The importance of employees in the implementation of tactics should not be
underestimated. Staff will also have an interest in operational issues and be major 
stakeholders in the organization’s operations. If changes to work practices or pro-
duct features are to be successfully incorporated into the operations of the organ-
ization, then the support of staff is vitally important and good communication with 
them is essential.
Stakeholder
expectations
1
Customers
(and supporters)
Sustained success on the pitch
Good facilities available in the ground
Affordable range of merchandise
2
Staff
(including players)
World-class coaching standards
Excellent pay and conditions
Fair team selection procedures
3
Financiers
(including sponsors)
Appropriate income and profit
Good financial security and internal controls
High-profile brand publicity and exposure
4
Suppliers
Fair and ethical treatment by the club
Safe, clean and adequate facilities for franchisees
Adequate marketing and visitor numbers
5
Regulators
Compliance with rules and regulations
Co-operative approach with regulators
Willingness to share good practice with others
6
Society
Enhancing the reputation of sporting activities
Fair and ethical behaviour by the club
No hooliganism in the neighbourhood