General Motors Company Profile

History of GM

• In 1923, GM began its dominance over the automotive world by becoming the leading producer of automobiles.
• During this era, GM began a decentralized management concept which saved the company from financial ruin.
• The decentralized management enabled the smaller division tailor their product to each segment of the market which they were targeting.
• The 1950’s proved to be the hay day for GM where it was able to capture 44% of the market.

History of GM

• In the 1970’s, the company was able to respond to the need for more gas efficient automobiles.
• In the 1980’s, GM began to acquire businesses which were outside the realm of automobile manufacturing companies.
• The 1990’s required a more conservative strategy for a declining market.

Automotive Divisions: High End

Automotive Divisions: Low End

Automotive Divisions: Overseas

GM Companies: Parts

• Genuine Gm Parts
• ACDelco
• GM Performance Parts
• GM Accessories
• GM Fleet Alternative fuels
• GM Supplier Discount
• GM XM Satellite Radio
• Onstar