Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

6. Having the Right Attitude
So far we’ve discussed some of the most important concepts you 
need to understand in order to achieve success in business - but 
how do you exactly justify what is true success? Is it money, or 
sales, or the influence your actions have over the environment 
around you? Ultimately real success in business only matters if 
it also equates to success in life, and that all starts with having 
the right attitude towards it. Nobody cares about those who are 
rich but hate the world they live in. Everyone knows the story of 
Ebeneezer Scrooge, the jaded old man that had all the money in 
the world but did nothing but create misery for others.
To have a truly happy and fulfilling life, it’s important to know 
what’s really important and to develop values around what you 
can do each and every day to make that world a reality. Sure, many 
who start a business venture want to achieve a certain level of 
financial independence. But what does one do with those riches 
once they finally have them? 

---

IN C . C O M
10 4
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
NOT EVERYONE 
HAS THE 
GREATEST OF 
CHILDHOODS, 
AND NO ONE IS 
EXPECTED TO 
SHARE WEALTH 
WITH THEIR 
SIBLINGS JUST 
BECAUSE OF 
BLOOD.
Those with the attitude that having money means they can 
buy more “things” to surround themselves with in order to feel 
superior to others will never be successful in their life. 
The entrepreneurs who focus on how they can create wealth that 
can help others and solve problems have the right attitude needed 
to obtain true happiness and be seen in a positive light by their 
peers and partners, and are the true embodiment of the word 
“success”.