Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

4. Use Your Leverage
One of the greatest challenges that will stand in the way of an 
entrepreneur from getting what they want is understanding what 
“to do” with the opportunities that fall in their laps along the way. 
This is where leverage becomes such an important concept that 
people going into business need to understand, and it takes a 
certain kind of mind to think “outside the box” in situations 
to find the value in a new relationship or circumstance. The 
same people who are too scared to quit their day jobs are also 
the same people who do not know how to leverage the assets 
and relationships in their life. A successful entrepreneur, on the 
other hand, is constantly finding ways to create profits and new 
opportunities each and every day.
The simple adage “when life hands you lemons, make lemonade” is 
a great example of using leverage to move your business forward. 
Many people will make the lemonade and drink it themselves. A 
true entrepreneur will make lemonade and sell it to those without 
lemons, and use the profits to buy more lemons or move into 
another business. 

---

IN C . C O M
10 2
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
WE LIVE IN A 
WORLD THAT 
IS CHANGING 
EACH AND 
EVERY DAY, AT 
A SPEED THAT 
ANY OF US CAN 
REALLY TRULY 
APPRECIATE. 
While today a polarizing political figure, Donald Trump is a 
great example of an entrepreneur who time and time again used 
leverage to acquire crucial pieces of real estate or strike very 
lucrative business deals. Love him or hate him, his book The Art 
of The Deal is a great resource on how leverage can make someone 
mega successful.