Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

BY JOHN RAMPTON@JOHNRAMPTON

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IN C . C O M
9 8
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
WHILE THERE 
ARE OBVIOUS 
HURDLES TO 
FACE, ONE OF 
THE BIGGEST 
CHALLENGES 
IS IN 
OVERCOMING 
THE FEAR OF 
JUMPING INTO 
A BUSINESS 
IN THE FIRST 
PLACE. 
1. Be Fearless
Want to know why becoming successful in a business venture 
is considered such a daunting feat by society? While there 
are obvious hurdles to face, one of the biggest challenges is in 
overcoming the fear of jumping into a business in the first place. 
Most people dream all day about launching a successful business 
while watching the clock tick at their mundane day jobs. The 
reason they never quit the security of a paycheck is because they 
are too scared by the unknown that comes with starting a business. 
If you want to separate yourself from that crowd, you need to learn 
how to manage your own fears. Don’t worry, you’re not alone. 
When I quit my job to start my business, I was making double my 
salary outside my day job than I was inside working my eight hour 
job. I still had that huge fear of failure.
However, this is only the beginning of the road for those who 
want to be truly successful in business. Overcoming your fears and 
getting started is noble, but the true tests of a fearless entrepreneur 
will be constant, from initiating a conversation at a networking 
mixer, asking for the sale on a major deal, severing ties with a 
partner who is causing harm to the venture, and perhaps the most 
frightening of all situations - watching a business fail (it happened 
to Henry Ford twice before he designed his famous assembly line!) 
One who can fail miserably and not be scared to dust themselves 
off and try again and again until they are successful is truly fearless.

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IN C . C O M
9 9
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
ONCE YOU 
HARNESS YOUR 
FEARS AND 
MAKE THE LEAP 
TO STARTING 
A BUSINESS, 
YOU’VE 
ALREADY 
BEGUN THE 
JOURNEY OF 
BECOMING A 
LEADER.