Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

3. Seth Priebatsch Took Dedication to a New Level - While 
Barefoot
In 2011, SCVNGR - a social app similar to FourSquare - was a $100 
million company with a rather non-traditional CEO. Founder Seth 
Priebatsch, the self-described “chief ninja” of the company, was 22 
years old at the time, and he had a habit of eschewing footwear at 
the office. 

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IN C . C O M
9 4
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
IN 2011, 
FACEBOOK 
FOUNDER MARK 
ZUCKERBERG 
UNDERTOOK 
A PERSONAL 
CHALLENGE TO 
ONLY EAT MEAT 
THAT HE KILLED 
HIMSELF. 
He also sported a bright orange shirt every day and rarely went 
home from work, preferring to sleep in his office. Priebatsch 
transformed SCVNGR into a mobile payments platform called 
LevelUp in 2012, but he kept his title of Chief Ninja and his 
signature orange shirt.
4. Nicholas Berggruen Decided Not to Bother Buying a House
For most billionaire businesspeople, having more than one 
home is par for the course. But for years, Nicholas Berggruen 
avoided ever buying a house at all. He opted to live exclusively in 
hotels while traveling the world instead, which earned him the 
curious nickname of “the homeless billionaire.” Recently, though, 
Berggruen decided to put down some roots. He finally bought a 
$40 million house in 2017, perhaps wishing to give his two young 
children a stable place to grow up.
5. Mark Zuckerberg Killed His Own Food
In 2011, Facebook founder Mark Zuckerberg undertook a personal 
challenge to only eat meat that he killed himself. He announced 
this challenge to the world with his now-infamous status update, 
“I just killed a pig and a goat,” on May 4, 2011. Zuckerberg soon 
clarified that he took on the challenge in an effort to learn about 
sustainable farming and to consume resources more responsibly. 
The change wasn’t permanent, though. After the year-long 
challenge was over, Zuckerberg went back to buying meat at the 
store.

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IN C . C O M
9 5
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
ENTREPRE-
NEURSHIP 
TENDS TO AT-
TRACT PEOPLE 
WITH UNIQUE 
MINDS AND 
STRONG PER-
SONALITIES, 
AND THAT CAN 
MAKE FOR A LOT 
OF INTEREST-
ING STORIES.