Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success


part in the first (and second and third) all-women space walk, one


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part in the first (and second and third) all-women space walk, one 
of a total of six she conducted.
“Firsts” are important. “Firsts” are definitely newsworthy. 
Astronaut Christina Koch 
Just Spent a Record Setting 
328 Days in Space--and 
Revealed a Brutal Truth 
About Success Few People 
Are Willing to Admit
BY JEFF HADEN@JEFF_HADEN


IN C . C O M
16 5
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
EFFORTS THAT 
SHOULD PAY 
FAR LARGER 
DIVIDENDS 
THAN ANY 
“FIRST” 
POSSIBLY 
COULD.
If you’ve heard of Christina, it’s surely due to the first all-female 
spacewalk. Or because of the spaceflight duration record she just 
set.
But those accomplishments, while notable, are actually the by-
product of a larger, more important mission. (Literally and 
figuratively.)
Christina studied the behavior of fire in space in an effort to 
prevent future fires, use fuel more efficiently, and possibly someday 
reduce pollution levels on Earth.
She conducted experiments on the role of space and gravity 
on plant health, cellular development, and tissue growth. She 
researched methods of growing food in space, an important step in 
preparing for long-duration missions where resupply is impossible.
She even studied how growing plants can affect people on an 
interpersonal and community level. Social dynamics are important 
in space and on Earth; the more we improve relationships, the 
better off we’ll all be.
That’s just a partial list of her accomplishments. Space, zero 
gravity, extreme cold: spaceflights provide an outstanding platform 
for scientific experiments. Christina worked on kidney health. 
Capillary structures. Agricultural cameras. Bio-fabrication. 
Microgravity crystals. The list goes on.


IN C . C O M
16 6
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
KEEP YOUR 
HEAD DOWN 
AND FOCUS 
ON DOING THE 
WORK, DAY 
AFTER DAY 
AFTER DAY... 
AND GREAT 
THINGS ALWAYS 
HAPPEN.
Efforts that should pay far larger dividends than any “first” possibly 
could.
But those efforts were only made possible by her ability to manage 
the physical and mental rigors of such a prolonged stint.
As Steve Jobs once said, 
I’m convinced that about half of what separates successful 
entrepreneurs from the non-successful ones is pure perseverance. 
It is so hard. You pour so much of your life into this thing.
There are such rough moments ... that most people give up. I don’t 
blame them. It’s really tough.
That happens to all of us. We set a huge goal, we set out to achieve 
it, we hit the ground running... and then, inevitably, hit a rough 
patch. The tougher the times, the more resolve we need.
That’s why consistently doing what we need to do to succeed, with 
total focus and resolve, is incredibly difficult.
Which is why the ability to respond positively to failure and 
adversity -- and to keep working hard -- is crucial. 
After all:
• To succeed, you must delay gratification
• To succeed, you must withstand temptation
• To succeed, you must overcome uncertainty and fear 


IN C . C O M
16 7
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
CHRISTINA 
DIDN’T FOCUS 
ON SETTING A 
RECORD. 
• To succeed, you can’t just set priorities; you need to follow 
through and actually do the things that contribute the most to 
your success
For Christina, setting a space duration record wasn’t the goal. 
Neither was taking part in the first all-female spacewalk.
Both were “just” icing on a much larger cake.
Her goal was to be an outstanding astronaut: to maintain the 
space station, conduct experiments, be a great teammate, adapt 
to changing conditions and priorities... to work hard, and stay the 
course, in service of a larger goal.
In short, Christina embraced the grind.
Christina didn’t focus on setting a record. 
She focused on the day-to-day -- and over time, accomplished what 
no other American woman ever has. 
Which is how success really works.
Keep your head down and focus on doing the work, day after day 
after day... and great things always happen.


IN C . C O M
16 8
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
There’s no such thing as failure, there’s only feedback, and it’s 
what we do with that feedback that will ultimately determine how 
successful we will be.
When we fail we have three options: We can choose to quit, which 
is the only real failure; we can choose to ignore the feedback and 
try again, but this is flirting with madness because to do the same 
thing the same way over and over again expecting different results 
is a definition of madness; or we can learn from our failure, adapt 
our approach, and try again.
Every major success is built on a solid bedrock of previous failures. 
Here are 65 quotes to help inspire you to keep going and make 
those improvements to your approach that will ultimately lead 
you to success.
1. “Failure isn’t fatal, but failure to change might be.” --John 
Wooden
2. “Many of life’s failures are people who did not realize how 
close they were to success when they gave up.” --Thomas Edison
FAILURE ISN’T 
YOUR FINAL 
DESTINATION.

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