Хорижий тил Фанидан мустақил таълим

TASK 19.2 Make collocations by matching a word from each column.

1. Brand store

2Convenience display
3direct Relations
4Distribution Mail
5in-store identity
6Press Release
7Product Placement
8Public Channel

TASK 19.3 Complete the text with the phrases in the box.

materials handling retail outlets warehouses customer returns end user ex-works fob (free on board) cif (cost, insurance, freight)

The process of planning and controlling the physical flow of materials in the supply chain is called logistics. There are four stages. First, ¹ inbound logistics

is concerned with bringing raw materials, packaging, etc from suppliers to producers. Second, ²_____ outbound logistics ____________ is the movement of goods within
a warehouse, from the warehouse to the factory floor, and from the factory floor to the various workstations. Third, ³ _______________ manages the flow of finished
products through intermediaries to the final consumer. Finally, reverse logistics involves bringing goods back to the premises of the original manufacturer because of defects or other ⁴ __________________.
The whole process is a shared responsibility between marketing and operations, but clearly marketing is more concerned with those areas that impact directly on wholesalers, retailers and the ⁵________________.
A key issue in logistics is choosing the right means of transport. Options include rail, road (using trucks with trailers), ships and air. Combinations of these are common.
Another key area of logistics is the storage function. Marketers must have goods available in ⁶ ______________ all over the country, ready to restock
⁷ ______________ or be delivered to customers when ordered.
If import and export are involved, then there is an important issue: who pays for which parts of the transportation? Contracts have to specify this clearly, and use Incoterms (international commercial terms) to do so. There are many Incoterms, but the most common are:
⁸_________________- the buyer picks up the goods at the seller’s premises and arranges all the transport and insurance.
⁹ _________________- the seller delivers the goods onto a ship at a named port; from here all responsibility (including the sea journey) passes to the buyer.
¹⁰ ___________________- the seller has responsibility to a named port of destination, and so pays for the cost and risk of the sea journey as well.