Хорижий тил Фанидан мустақил таълимни ташкил этиш бўйича

Task 16.4
Present Perfect Simple or Present Perfect Continuous
1. ___________________ (you / buy) your train ticket yet? 2. The kitchen is a complete mess! What ___________________ (the children / do)? 3. Julie ___________________ (learn) to drive for six years! 4. Amanda ___________________ (already / have) lunch, so she’ll meet us later. 5. How much coffee ___________________ (she / drink) this morning? 6. Simon ___________________ (write) three books. 7. I ___________________ (do) everything I needed to do today! Hurray! 8. It ___________________ (not / rain) all summer, so the garden is dead. 9. I ___________________ (read) your book. Here it is, thank you. 10. She ___________________ (forget) how to get to my house. 11. I ___________________ (work) in the garden all day and I need a rest. 12. She ___________________ (make) three cakes. They look delicious! 13. David feels great these days. He ___________________ (get) up early lately. 14. We ___________________ (always / hate) rush hour traffic. 15. Recently, I ___________________ (study) a lot. My exams are in a few weeks. 16. We ___________________ (write) this book for months and months. 17. I ___________________ (always / love) chocolate. 18. I ___________________ (want) to go back to university for a long time. 19. What’s that delicious smell? ___________________ (you / cook)? 20. I ___________________ (watch) seven films this week!


Task 16.5 Prepare presentation on the topic “Marketing strategy and product development”


Self-study 17.


Task 17.1 Read the text and answer the questions.
An immediate distinction is whether it is an industrial product (B2B: business-to-business), or a consumer product (B2C: business-to-consumer) aimed at end-users. A third category might be products for use in hospitals, schools, public transport, etc (B2G: business-to-government).
In relation to consumer products, the 'mass market' is becoming an old-fashioned concept. Products are increasingly targeted at specific market segments. There are four basic methods for segmenting a market:
Product-related: comfort, safety, luxury, good value-tor- money, convenience, durability, etc.
Demographic: age, gender, education, family life cycle, income, occupation, etc.
Psychographic: attitudes, lifestyle, opinions, values, self­image, etc.
Geographical: region, post code, etc.
Look back at 'product-related' segmentation above and notice from the examples how marketers are interested in benefits (from the customer's point of view) rather than features (from a purely product design point of view).
1. Who is the target market for a product?
2. What are the basic methods for segmenting a market ?