Hotel booking process design & usability

Travel UCD - consultants in travel and hospitality website design 
http://www.travelucd.com 

© Travel UCD Limited 2003. All Rights Reserved.

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Hotel booking process design & usability 
Travel UCD – February 2003 
5. Select additional rooms and rates – the user adds additional rooms if required

Phase 3 - Checkout 
6. Input guest details – such as name, address, email address etc.
7. Input payment details – such as credit card details or other payment method
8. Confirm reservation 
The user can complete these phases over a single or multiple visits.
This report focuses primarily on the first two phases of the online reservation process.
4.3 Multi-room and occupancy combinations 
For many hotels, the majority of online reservations are for one room only. But there are many
other less common combinations that complicate the online reservation process. As we shall see
in this report, these combinations are less well supported in the online hotel industry.
The added complexity comes when hotels, for example, charge different rates for single
occupancy in a double room, or a double occupancy in the same double room.
This leads to the following potential combinations for a two-room reservation query:
• two rooms, both with two adults (same rate, same occupancy level)
• two rooms, both with one adult (same rate, same occupancy level)
• two rooms, one with two adults, one with one adult (same rate, different occupancy level)
• two rooms with two adults in each, one a superior double, one a standard double
(different rate, same occupancy level)
The saying goes that developers and technicians are interested in what is possible, whereas user
interface designers are interested in what is probable.
We suggest that websites and their booking processes should be able to cope with the above
combinations as a minimum requirement, even if the most probable reservations are for one
room.
This report shows that the inability to handle occupancy and multi-room issues is the key failing
of many leading travel websites. This is the main area where design improvement is possible.