Hotel booking process design & usability

5 
STANDARD BOOKING PROCESSES ................................................................. 10 
5.1 
Phase 1 - Search and evaluation........................................................................................ 10 
5.1.1 
[A] Date / city entry, select hotel and rate on consecutive screens........................... 10 
5.1.2 
[B] Date / city entry, select hotel and rate on same screen ....................................... 11 
5.1.3 Analysis..................................................................................................................... 12 
5.2 
Phase 2 – Selection ........................................................................................................... 17 
5.2.1 
Multi-room and uneven occupancy level reservations ............................................. 18 
5.2.2 Children..................................................................................................................... 23 
5.3 
Phase 3 – Check-out.......................................................................................................... 26 
6 
OTHER BOOKING PROCESSES......................................................................... 27 
6.1 Exotic 
styles ...................................................................................................................... 27 
6.1.1 
[C] City entry, select hotel, select rate, then enter date ............................................ 27 
6.1.2 
[D] Single screen....................................................................................................... 28 
6.2 Directory 
styles ................................................................................................................. 29 
6.2.1 
[E] Directory of hotels (multiple destinations) ......................................................... 29 
6.2.2 
[F] Direct entry of date and hotel at start of reservation process.............................. 30 
6.3 Analysis............................................................................................................................. 31