How Can I learn More about Being a Better cap pao? Major (Dr.) David A. Miller

How Can I Learn More about Being a Better CAP PAO?

• Major (Dr.) David A. Miller

• Assistant Public Affairs Officer

• Missouri Wing

Overview

• Hold National Press Conferences

• Handle Hundreds of International Media Requests

• Prepare for National Media Interviews

• You are in the Wrong Seminar!

Dr. Dave’s PAO 101

• Ten Rules for Being

• a Better CAP PAO

Who Am I?

• MOWG Assistant PAO, Medical Officer, Group II Commander

• 2006 MOWG PAO of the Year

• 2008 NCR PAO of the Year (Wing Lvl)

• Four 2007 Inaugural Balsam Awards

• Family Physician in Private Practice

Medical Grand Rounds

• A Case of Melancholy

Medical Grand Rounds

• “C.A.P”

• 66 year old

• Male Veteran

• (DOB 12/1/1941)

• Chief Complaint: Melancholy

Medical Grand Rounds

• History of the Present Illness:

• Acute Onset of Melancholy (Sadness)
• “I just don’t feel appreciated, Doc.”
• “Nobody knows what I do for my country.”
• “I feel like a ‘best kept secret’.”

Medical Grand Rounds

• Past Medical History

• Heartburn (Too Many Uniform Changes)
• Insomnia (Too Many AFRCC 2 am Calls)
• Occasional Palpitations (SUI and CI Visits)
• Old Right Knee Injury (Rappelling Injury Summer Encampment 1975)
• Elevated Cholesterol (Too Many Donuts at the FBO and MRE’s in the Field)

Medical Grand Rounds

• Patient’s Social History:

• Married Three Times
• Divorced Twice (from the Office of Civilian Defense and the Army Air Corps)
• Married to the US Air Force since 1948
• 22,000 children (Cadets)
• 7,000 grand children (Junior Cadets)

Medical Grand Rounds

• Patient’s Social History (Continued):

• Retired Military, Former Commercial Pilot
• Served WWII, Korea, Vietnam, Gulf I & II
• Credited with Sinking Two U-boats
• Received 824 Air Medals
• Flies 110,000 Hours a Year
• Credited with 103 Lives Saved Last Year

Medical Grand Rounds

• Physical Examination

• Vital Signs Normal, Appears Sad
• Fit (Within 10% of USAF Requirements)
• Slight Hard of Hearing (Engine Noise)
• Excellent Eye Sight but Early Cataract Formation (Flew Too Many High Birds)

Medical Grand Rounds

• Diagnosis:

• Acute Melancholy

• Treatment:

• Vitamin PAO! (STAT!)

Dr. Dave’s Rule #1

• Read CAPR 190-1

• Our Bible, Road Map, Marching Orders
• Only Six Pages Long
• Fully Revised June 2007
• Don’t Forget CAPM 190-1, Vols. I & II
• (“Guide to Civil Air Patrol Public Affairs”)

CAPR 190-1 Highlights

• Commander and PAO are Official Unit Spokespersons

• Provide PAO Training for Subordinate Units at least Annually

• Develop Annual Public Relations Plan for Internal and External Audiences

• Develop Annual Crisis Communications Plan

CAPR 190-1 Highlights

• Create and Distribute a Regular News-letter, at least Quarterly

• Oversee all Distributed Multimedia Materials (Photos, Audio, Video, etc.)

• Access to Unit Equipment (Cameras and Computers)

• Oversee Unit Websites and Listservs

Dr. Dave’s Rule #2

• Don’t Reinvent the Wheel

• Multiple Examples of PR and Crisis Plans
• Other Unit’s Websites and Newsletters
• CAP News Online Article Examples
• Regional Resources (www.ncrpao.org)
• CAP Channel (www.capchannel.com)
• PAO Toolkit

PAO Toolkit Contents

• Annual Reports to Congress

• CAP Biographies

• CAP Emblem, Seal, CAPR 190-1

• CAP Fact Sheets

• CAP Posters (4, lowres & hires)

• CAP Stock Print Ads (17 b&w, 9 color)

• CAP Videos (16)

• Media Relations Videos (5)

• News Writing Tips (5)

• PowerPoint Presentations (5)

• NHQ PA Staff Contact Sheet

NCR PAO Website

• Open House Resources

• CAP PowerPoint Templates

• CAP Business Card Templates

• CAP Presentations

• PAO Planning Resources

• PAO Listserv Information

• MIO Resources (2007 Workshop, Handbook)

• NCR PAO Training Calendar

• NCR Photos (Conferences, Activities, Missions)

• NCR 2008 Flood Updates

• Extensive CAP PAO Links

Dr. Dave’s Rule #3

• Network, Network, Network!

• Meetings, Conferences, PAO Academy
• PAO Workshops at Wing/Region Mtgs
• PAO Listservs (www.themareks.com/pao)
• Mentoring

Dr. Dave’s Rule #3

• Network, Network, Network!

• Online Communities
• CAPtalk (www.captalk.net)
• CAPblog (capblog.typepad.com)
• CadetStuff (www.cadetstuff.org)
• National Information Officers Association
• (www.nioa.org)

Dr. Dave’s Rule #4

• Make Your Own Media Contact List

• Yellow Pages, Government Lists
• United Way Media Guides
• Media Directories
• Bacon’s Publicity Checker
• Ayer’s Directory of Publications
• Editor’s and Publisher’s Yearbook
• Broadcast Yearbook
• All In One Directory

Dr. Dave’s Rule #4

• Online Media Contact List Resources

• US Newspaper List (by state and city)
• www.usnpl.com
• Radio Stations (by Zip Code or state/city)
• www.ontheradio.net/Stations.aspx
• Media Sources (by state and major city)
• www.mondotimes.com/world/usa.html

Dr. Dave’s Rule #4

• Make Your Own Media Contact List

• Wire Services
• Associated Press (www.ap.org)
• United Press International (www.upi.com)
• Air Force Association Media Guide
• (www.afa.org)
• (capwiz.com/afa/dbq/media)
• Once Made, Constantly Update Your List

Dr. Dave’s Rule #5

• Write, Write, Write!

• Write an Article for Every Activity
• Submit to Local Media as Well as Unit/Wing/Region/NHQ News Sources
• Start with 1-2 Page Media Releases, Then Progress to Feature Articles
• Hometown News Release Program
• CAP News Online

Dr. Dave’s Rule #5

• Write, Write, Write!

• CAP Tagline
• “Performing Missions for America”
• “More than Meets the Skies”
• “Citizens Serving Communities … Above and Beyond”
• CAP Uniform Paragraph (“Boilerplate”)

CAP Uniform Paragraph

• The Civil Air Patrol was founded on Dec. 1, 1941, less than a week before the Japanese attack on Pearl Harbor brought the U.S. into World War II. CAP, the official auxiliary of the U.S. Air Force, is a nonprofit organization with more than 55,000 members nationwide. CAP performs 95 percent of inland search and rescue missions, as tasked by the Air Force Rescue Coordination Center, and was credited by the AFRCC with saving 103 lives in 2007. Its volunteers also perform homeland security, disaster relief and counterdrug missions at the request of federal, state and local agencies. Members play a leading role in aerospace education and serve as mentors to the more than 22,000 young people currently participating in the CAP Cadet program. For more information, go to www.cap.gov.

Dr. Dave’s Rule #6

• Take Pictures, LOTS of Pictures

• Digital Versus Film
• Extra Batteries and Memory Cards
• Don’t Forget the Photo Credit
• Ownership? CAP, USAF, Client?

Dr. Dave’s Rule #6

• Take Pictures, LOTS of Pictures

• Photo Releases
• Written or verbal permission not required for photos/video taken in public circumstances
• DO limit identifying information to name, rank, unit’s general location (i.e. city, state and unit name)
• Commercial purpose use requires written permission
• Make good faith effort to honor requests

Situational Awareness

Dr. Dave’s Rule #7

• Advance Your Training

• CAPR 190-1, CAPM 190-1 Vols. I & II
• Public Affairs Specialty Track (CAPP 201)
• Unit/Wing/Region/NHQ Training Courses
• AFIADL PAO Course (Course 02010)
• FEMA/SEMA Courses (Basic PIO Course G290,
• Advanced PIO Course E388)
• GTM3, Aircrew, MIO training
• Other Organizations/Colleges (i.e. NIOA)

Dr. Dave’s Rule #8

• Newsletters (Yes), Websites (Maybe)

• Newsletters are Required, at least Quarterly (Usually Monthly/Bimonthly)
• Electronic (pdf, doc) Versus Paper
• One Pagers Versus Monographs
• Multiple Examples at NHQ PAO Site

Dr. Dave’s Rule #8

• Websites

• Free Versus Minimal Cost
• NCR PAO “Website in a Box”
• Dreamhost (www.dreamhost.com)
• Wild Apricot (www.wildapricot.com)
• bizhostnet (www.bizhostnet.com)
• Google Sites
• Wing Website Subdomains

Dr. Dave’s Rule #9

• Join the Mission Information Officer Club!

• We need more MIO’s!
• PAO’s Versus MIO’s
• Similar Yet Different
• PAO Does Not Equal MIO, or Reverse
• Required for All Missions Lasting Longer than 48 Hours

Dr. Dave’s Rule #9

• Functions of the MIO

• Provide and Receive Critical Information
• Advises the Incident Commander (IC)
• Protects the Image of CAP
• Provides Timely Information to the PA Staff of Each Higher HQ and Community Liaisons
• Only Official Spokesperson other than IC

Dr. Dave’s Rule #10

• Be Able to Learn New Tricks

• YouTube (www.youtube.com)
• Facebook (www.facebook.com)
• MySpace (www.myspace.com)
• Twitter (www.twitter.com)
• Photobucket (photobucket.com)
• Picasa (www.picasaweb.google.com)

Dr. Dave’s Ten Rules for Being a Better CAP PAO

• #1 Read CAPR 190-1

• #2 Don’t Reinvent the Wheel

• #3 Network, Network, Network!

• #4 Make Your Own Media Contact List

• #5 Write, Write, Write!

Dr. Dave’s Ten Rules for Being a Better CAP PAO

• #6 Take Pictures, LOTS of Pictures

• #7 Advance Your Training

• #8 Newspapers (Yes), Websites (Maybe)

• #9 Join the Mission Information Officer Club!

• #10 Be Able to Learn New Tricks

Questions/Discussion?