I (Meaning and importance of Exports) Unit Structure

14.5.2
 AMOUNT OF ASSISTANCE 
The amount of assistance is normally 50% of the actual 
expenditure. However, 60% of the actual expenditure may be 
considered in respect of small scale units. 
14.5.3
Beneficiaries 
– 
 
The expenditure controlled by the MDA committee and 
assistance is provided under the following sub-heads. 
a) Grant in aid to Export Promotion and Market Development 
Organization. 
MDA grant is available to 20 export promotion councils, 
grantee institutions, approval organizations such as FIEO, IIFT, 

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Indian Institutes of packaging, Indian Council of Arbitration and 
Indian Diamond Institutes, recognized exporters such as Trading 
Houses, Star Trading Houses and Export Houses. The budget 
provision for MDA for all organizations are approved by the MDA 
committee 
b) Disbursing Authorities 
– 
i. 
Ministry of commerce for opening of foreign offices, 
warehouses, after sales service centers and R & D facilities. 
ii. 
FIFO to promote participation in exhibitions and fairs 
abroad, advertising in foreign media and road shows 
abroad. 
14.6 MARKET ACCESS INITIATIVE (MAI) 
The Government of India has initiated a scheme called 
„Market Access Initiative (MAI)‟ to promote India‟s exports on a 
sustained basis. This scheme is based on „focus product and focus 
market‟ concept. 
14.6.1
The Focus product scheme 
It provides incentives to exporters of products which have 
high employment potential in rural and Semi-urban areas. The 
incentives include duty free credit of 2% of the FOB value of export 
turnover of notified products such as value added fish and leather 
products, stationary items, fireworks, sports goods, handloom and 
handicraft items.