I (Meaning and importance of Exports) Unit Structure

27 
2.9 QUESTIONS FOR SELF-ASSESSMENT 
(a) Explain briefly the trends in world trade? 
(b) What do you mean by sunrise exports? Give brief details of
India‟s sunrise exports ? 
(c) Explain growing importance of services export in world trade? 
(d) 
Explain composition of India‟s export since 2000? 
(e) 
Explain the direction of India‟s export since 2000? 
(f) 
Describe the reason for India‟s poor share in world trade? 


3 
 
 
INTERNATIONAL MARKETING - I 
Unit Structure 
3.0 Objectives 
3.1 Introduction 
3.2 Definitions of International Marketing 
3.3 Features of International Marketing 
3.4 Importance of International Marketing
3.5 Trade Barriers 
3.6 World Trade Organization 
3.7 Uruguay Round 
3.8 Objectives of WTO 
3.9 Functions of WTO 
3.10 Implications of WTO Agreements 
3.11 Summary 
3.12 Questions for Self-Assessment
3.0 OBJECTIVES 

---

28 
The main vision of this chapter is to:
Define international marketing 
Explain the features and importance of international marketing 
Understand Trade Berries 
Know about WTO and its objectives, functions and implications
3.1 INTRODUCTIONS 
International marketing is the marketing activity carried on 
across national boundaries. It is the marketing activities involved 
between countries. It always crosses the boundaries of the country. 
In brief, marketing activities beyond the boundaries of the country 
are termed as international marketing. International/global trade, 
inter-regional trade, world trade and export marketing are some 
terms which are to some extent identical with the term international 
marketing. Export marketing is one major area/aspect of 
international marketing as export marketing deals with exports 
while international marketing is broader in scope and deals with 
imports and exports.