I (Meaning and importance of Exports) Unit Structure

3.2 DEFINITIONS OF INTERNATIONAL MARKETING 
1. According to Hess and Eateorq 
International marketing is “the performance of business 
activities that direct the flow of goods and services to consumer or 
users in more than one 
nation.” 
2. According to Subhash c. Jain 
“The term international marketing refers to exchanges 
across national boundaries for satisfaction of human needs and 
wants.” 
3.3 FEATURES OF INTERNATIONAL MARKETING 
1. There are large scale operations. 
2. There is dominance of multinational corporations. 
3. It is subject to tariff and non-tariff barriers. 
4. There is presence of Trading blocs. 
5. It is subject to foreign exchange regulations. 
6. There is stiff competition. 
7. It is regulated by international forums such as WTO. 

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8. There is a need for international marketing research. 
(For explanation refer features of export marketing)
3.4 IMPORTANCE OF INTERNATIONAL MARKETING 
The importance benefits of international marketing are 
explained as follows: 
1. Lowers prices 
International marketing enables companies to specialize in 
those goods and services in which they are more competent. By 
specialization, international marketing lowers the prices of goods 
and services. The comparative cost benefits enjoyed by firms due 
to specialization are partly passed on to the consumers. 
2. Increases the real income and national well being 
International 
marketing 
ensures 
that 
each 
country 
specializes in the production of those commodities, which it is best 
suited to produce, export its surplus produce and import those 
commodities which it can obtain cheaper from abroad. In doing so, 
it increases the real income and national well being of all the