I (Meaning and importance of Exports) Unit Structure

  
5.13 QUESTIONS FOR SELF-ASSESSMENT
1. Explain the need and importance of overseas market research? 
2. Evaluate the procedure to conduct overseas market research? 
3. Discuss the procedure in identifying foreign markets? 
4. Enumerate the product planning strategies for exports? 

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5. What are the steps in new product development process? 
6. What are the steps in product life cycle? 
7. Explain briefly the methods of exporting? 
8. What are the advantages and disadvantages of direct 
exporting? 
9. Discuss the merits and demerits of indirect exporting? 
10. Distinguish between direct exporting and indirect exporting? 
11. Briefly explain the following terms: 
a. Product life cycle 
b. Direct Export 
c. Indirect exporting 
d. Franchising strategy 
e. Green-field development project 
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6 
 
PRELIMINARIES FOR STARTING 
EXPORT BUSINESS - II 
 
Unit Structure 
6.0 
Objectives 
6.1 
Introduction of channels of distribution in export markets 
6.2 
Types of channels of distribution in export markets 
6.3 
Need and importance of warehousing 
6.4 
Necessity of warehousing in export marketing 
6.5 
Tools/elements of product promotion in export markets. 
6.6 
Importance of product promotion in export markets 
6.7 
Summery 

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6.8 
Questions of self-assessment 
6.9 
Case study 
6.0 OBJECTIVES 
After studying the unit the student will be able: 
To know the introduction part of channels of distribution in 
export markets. 
To understand meaning and types of channels of distribution in 
export markets. 
To elaborate the needs, importance and necessity of 
warehousing in export marketing. 
To explain the different tools/elements and importance of 
product promotion in export markets. 
To understand and solve the cases.