I (Meaning and importance of Exports) Unit Structure

EXPORT MARKETS 
The following are the importance of product promotion in 
export markets. 
 
(a) 
Product Awareness 
 
It makes the potential customers aware of the product. It 
brings to the knowledge of the potential customers regarding the 
availability of new and better goods and services. The export 
marketer can communicate such information through various 
means of communication i.e. advertising, publicity, personal selling, 
trade fairs and exhibition and so on.
 
(b) 
Persuasion 
The exporter should make proper use of selling points in the 
communicating massage in order to persuade consumer to buy the 
product. He can also make effective use of unique selling 
proposition. While drafting the communication massage . Hence, to 
inform and persuade the prospective buyers to buy the product . 
 
(c) 
Reputation 
Effective communication can bring in good name to the 
exporter‟s brands and also to the firm. People from different 
countries become familiar with the name and brands of the 
company. Effective communication can also improve the name of 
the country. 
 
(d) 
Education 

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An effective communication programme educates the 
prospective consumers about the different uses of the 
communicate product, its advantages over other substitutes, 
contents of the product, availability of a product, technical aspect of 
the product etc,. It can also be used to warm consumers of imitation 
of brands, duplicate and face products etc. 
 
(e) 
Developing Brand Loyalty 
Marketers need to communicate with consumers to use their 
brands to discourage brand switching. This requires the firm to 
remind the customers that the brand is still available, inform 
consumers about the modifications in the product, if any. The 
marketer also needs to communicate the fact that the brand 
benefits are superior to those of the competitors.