I (Meaning and importance of Exports) Unit Structure

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6.9 CASE STUDY 
The case study method was first developed in 1871 by 
Christopher Lang dell at the Harvard Law School to make the 
students to learn for themselves by independent thinking and by 
analyzing problems or situations. A supporting objectives in to 
make the students to develop skills in using their knowledge . 
A case is a description about a problem or situation. The 
problem or situation may be real or hypothetical. A case sets forth, 
in a factual manner, the events and organizational circumstances
surrounding a particular managerial situation. The essence of the 
students role in the case analysis is to diagnose and understand 
the situation described in the case and them to recommend 
appropriate solution or a action plan. 
 
Case Study Process 
Get an overview of the case 
Read the case thoroughly 
Analysis and Evaluation 
Recommendation 
 
Benefits from Case Study 
Lean by doing 
Increase ability ask right questions 
Identity and understand underlying problems
Expose students to wide range of industries, organisation, 
functions and responsibility 
Strengthens students grasp of management theory 
Learn to take decision based on insufficient information 
Learn to deal with different view point 
 
(A) Case Study 
Beauty looks is a Delhi based partnership business dealing 
in making and marketing of artificial jewellery. The two partners are 
Kunal Gaurav and Nikhil Upadhaya. It was comfortable business 
with steady women customers who buy for themselves and others 
too. One of their regular clients is one Mrs. Meghna Lamba who 
visits the showroom twice a year and makes bulk purchases. Mrs. 
Lamba is resident of Bonn, Germany, she buys for her friends and 
acquaintances and sells at a higher price. Kunal and Gaurav review 
the purchases made by Mrs. Meghna Lamba and think of exploring 
the possibility of entering into export market. Diversification of 
business may sound lucrative but overseas markets are full of 
uncertainties and risks. They decide to depute their marketing 

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