I (Meaning and importance of Exports) Unit Structure

(f) 
Publicity
Publicity is news carried in the mass media about a firm and 
its products, policies, personnel, or actions. A newspaper or a 
magazine publishing an article on the company about its products 
or activities is publicity. It can be either favourable reporting or an 
unfavourable reporting in the media. 
 
(g) 
Packaging 
An attractively designed packaging can influence or induce 
the prospects to buy the product. A well designed packaging can 
communicate the type and quality of the product. Packaging often 
has attention attracting value. 
(h) 
Sales Promotion 
 
Sales promotion technique communicates with the audience 
through a variety of non-personal media to supplement advertising. 

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Sales promotion technique is used extensively in domestic and 
overseas markets. In sales promotion, various vehicles like free 
samples, gifts, coupons and contests are used for the information 
of buyers. 
 
(i) 
Trade Fairs and Exhibitions 
Participation in trade fairs and exhibitions in one more 
method of approaching large number of foreign buyers easily, 
quickly and economically. Here, the exporter attracts customers to 
his product or products. Trade fair acts as valuable marketing 
communication tool for exporters from developing countries. 
 
(j) 
Internet
Now a day, internet can be used to communicate export 
marketing information. Internet can be referred as electronic yellow 
pages. The exporter can provide information of the product on the 
internet. Importers can get the information on the internet and 
contact the exporter. 
6.6 IMPORTANCE OF PRODUCT PROMOTION IN