Product quality and life cycle, stages. Tovarning sifati va hayotiy davri, bosqichlari.
When evaluating goods, their quality takes the main place. The quality of the product is a set of useful properties that can meet the needs of consumers according to its purpose. In marketing, the product is grouped according to the serial number. Goods are divided into the following three groups depending on the period of use: Tovarlarga baho berishda uning sifati asosiy o‘rinda turadi. Tovarning sifati – maqsadiga ko‘ra bu iste’molchilarning talabini qondirishi mumkin bo‘lgan foydali xususiyatlarning majmuidan iboratdir. Marketingda tovar qator belgilari bo‘yicha guruhlanadi. Tovarlar ishlatilish muddatiga qarab quyidagi uch guruhga bo‘linadi:
1,Durable goods. This group includes clothes, refrigerators, cars and other goods. Uzoq muddat ishlatiladigan tovarlar. Bu guruhga kiyim-kechaklar, sovutgichlar, mashinalar va boshqa tovarlar kiradi,
2. Goods used in the short term. These goods are used once or several times. These can include beer, soap, salt, and other types of food. Qisqa muddatda foydalaniladigan tovarlar. Bu tovarlar bir yoki bir necha marta ishlatiladi. Bularga pivo, sovun, tuz, oziq-ovqatlarning boshqa turlarini kiritish mumkin
3. Services - actions that give a useful result and satisfaction to a person. Examples of these include hairdressing, sewing, and watch repair. 3. Xizmatlar – insonga foydali natija va qoniqish beradigan xatti-harakatlar. Bularga sartaroshxonada soch oldirish, kiyim tikish, soatlarni tuzatish kabilarni misol qilib keltirish mumkin.
In the following sequence, these characteristics that represent the quality of the product are shown: Quyidagi ketma-ketlikda tovarning sifatini ifodalovchi aynan shu xususiyatlar ko‘rsatilgan:
Technical and economic indicators Texnik-iqtisodiy ko‘rsatkichlar
- Manufacturing technology Tayyorlash texnologiyasi
- - Reliability and long-term use Ishonchlilik va uzoq vaqt davomida ishlatilishi
- - Conformity to the intended purpose Mo‘ljallangan maqsadga mos kelishi
- - Suitability for transportation and storage Tashishga va saqlashga yaroqliligi
- - Environmental characteristics - Ekologik xususiyatlari
- - Ergonomic characteristics Ergonomik xususiyatlari
- - Aesthetic characteristics - Estetik xususiyatlari
- - Safety indicators - Xavfsizlik ko‘rsatkichlar
Do'stlaringiz bilan baham: |