If you happen to be one of the 4 billion smartphone users

If you happen to be one of the 6.4 billion smartphone users worldwide (80% of the world’s population), you understand how much your daily routine depends on it. Checking your inbox and scrolling through the news feed has become our new habit. Multiple video calls with colleagues throughout the day, and social media before bed—most people have their phones around all the time.
What’s more, people also use smartphones to save time—paying for food delivery or shopping online is now common practice. That’s where m-commerce comes into play and helps users make their online transactions more convenient.
In this article, we’ve expanded on the difference between m-commerce and e-commerce and handpicked the latest stats and trends in mobile commerce to help you monitor customer behavior and make strategic improvements on the fly.
What Is M-Commerce All About and Why Should You Use It?
Innovative m-commerce technologies enable customers to scroll through online stores and place their orders without laptops or desktop computers. We use smartphones to order a new outfit or buy courses on our favorite learning platform while sitting in a taxi on our way home. 
Apart from shopping, m-commerce is a great way to use online banking, manage your bills, and pay for numerous services with your mobile device. 
But still, how is m-commerce different from e-commerce? Electronic commerce enables customers to buy online using their computers, while m-commerce involves the use of mobile devices. It’s uncomfortable to use laptops on the go, making it challenging to conduct transactions fast and efficiently. 
M-commerce is the process of buying and selling goods and services through mobile devices, such as smartphones and tablets. It includes any transactions that take place via a mobile device, regardless of the payment method used. With the rise of mobile usage, m-commerce has become an essential part of e-commerce, with many businesses now prioritizing mobile optimization for their websites and m-commerce applications.
This process offers numerous benefits to both consumers and businesses. For consumers, it provides convenience, allowing them to shop and make purchases on the go, without the need for a desktop computer or laptop. With m-commerce applications, people can compare prices, read reviews and make purchases from anywhere, at any time, with just a few clicks. For businesses, m-commerce provides an opportunity to reach a broader audience and increase sales. 

As mobile usage continues to grow, businesses that prioritize mobile optimization of their websites and m-commerce applications are better positioned to capture the attention of mobile users and offer them a seamless shopping experience. In addition, this provides businesses with valuable data on consumer behavior and preferences, allowing them to better tailor their offerings and marketing strategies.
There are several types of m-commerce, each with its own unique advantages. Mobile applications, or “apps,” are a popular way for businesses to offer a dedicated shopping experience to mobile users. Many companies have developed their own apps, which allow users to browse products, make purchases, and receive personalized recommendations.
Mobile wallets, such as Apple Pay and Google Wallet, are another popular form of m-commerce. They allow consumers to store their payment information securely on their mobile devices and make purchases with just a few taps. Mobile wallets also offer enhanced security features, such as biometric authentication, which can help protect against fraud and identity theft.
What’s more, mobile commerce allows retailers to interact with consumers in a more personalized way. User-friendly push notifications, AI integrations, one-click checkouts, and various payment options provide clients with personalized shopping experiences, increasing customer retention.
In addition to personalized shopping experiences, mobile commerce is also an extra marketing channel. With special prices and free shipping for app users, mobile-only offers, coupons and promo codes, such apps can go viral and leverage their customer base much faster. 

We shortlisted the core benefits of using m-commerce for e-commerce businesses:

• 
  Higher Revenue
  

By the end of 2022, mobile commerce sales hitted $3.56 billion, which means this shopping channel is relevant in the global world. 
With a more straightforward checkout process, personalized push notifications and convenient online transactions, customers are more encouraged to make purchases using their mobile devices. 
So, if you want to satisfy customer needs and generate more revenue, building an app for your retail business is a must-have to stay afloat in such a saturated market.

• 
  Enhanced Customer Experience
  

Intuitive navigation within an app, social media integration to share feedback, and personalized push notifications encourage customers to use such apps again and again. 
Equipped with a user-friendly app, it’s much easier to grab your customers’ attention by providing them with a personalized buying experience and a seamless user journey.

• 
  Extra Marketing Opportunities
  

With an m-commerce app, you have an opportunity to reach your customers directly and integrate your solution with social media platforms. You can encourage your audience to share feedback, communicate with each other, and spread the word about your company. 
If your app goes viral and becomes popular with your audience, you can monetize it by placing in-app ads to drive more revenue.

• 
  Insightful Data
  

Mobile analytics can provide you with insight into your customers’ browsing history, patterns and user behavior. 
You can use this data to boost customer retention and provide your audience with more unique and personalized offers like segmented promotions and recommended products. This sophisticated mobile analytics enables you to target consumers with relevant offers that are more likely to convert.