If you happen to be one of the 4 billion smartphone users

The Latest Trends in Mobile Commerce to Follow in 2023
In today’s fast-paced world, people want to do everything quickly and efficiently. With technological advancements, we’re seeing a significant shift toward mobile devices and their usage for everyday activities. One such shift is towards mobile commerce. Here are the latest trends of this phenomenon you should know in 2023. 

• 
  Intelligent Chatbots
  

Did you know that businesses save up to 30% in customer support costs with the help of AI-powered chatbots? Such a solution is a great way to optimize resources and provide consumers with high-quality service. 
Chatbots answer customer queries 24/7, help them find certain products, resolve simple issues and even place orders. 
These smart assistants can mirror human-like communication and discern customers’ needs, making it much easier to provide users with a personalized experience and keep them engaged. 
Dominos uses a smart chatbot to help customers choose a pizza, reorder any of their previous purchases and estimate the delivery time without leaving a Messenger.

• 
  One-Click Ordering
  

One-click ordering enables m-commerce apps to store customers’ data in their profiles, so they don’t have to re-enter that information manually. This saves your customers’ time and boosts your sales.

It’s annoying for a user to re-enter their name, address and card details every time they want to make a purchase at your store. As a result, mobile has an average cart abandonment rate of 85.6%. Using one-click ordering, customers save time, so this m-commerce trend is going to stay with us.
For instance, with Amazon’s one-click ordering, consumers choose a default shipping address and payment method. 
What’s more, if a customer wants to buy five goods at once, the company does not need to charge them five times for shipping. Instead, it combines these orders together to reduce shipping costs.

• 
  Progressive Web Apps
  

A Progressive Web App is a technology that enables users to “install” a website on their smartphones and use it as an app. PWAs behave like native apps and require less space on mobile devices. 
These apps also provide users with such benefits as instant updates, push notifications, offline access and short loading time. A customer can install an app through the web browser and access it from their device’s home screen. 
Starbucks’ PWA was built to let customers look through the menu and place their orders on the go even without a stable Internet connection. This responsive and fast software provides customers with content-specific animations, nutrition information and customizable orders.

• 
  Voice Shopping
  

Voice shopping enables consumers to use virtual assistants like Siri and Alexa to buy online. Since 71% of customers prefer to use voice search over text, businesses can benefit from using this mobile commerce future trend. With voice shopping, customers can place their orders while cooking dinner, waiting for a taxi or taking a walk. 
Using voice commands, customers can search for a specific product, track their orders, add items to a shopping list and make transactions. 

M-commerce statistics show that voice shopping has reached $40 billion in the last year. Thus, if you don’t want to fall behind, optimizing your app for voice search has become a vital practice to keep your business afloat.
Walmart enabled customers to voice shop with the help of Siri and Google Assistant. To activate this feature, users just have to say “Talk to Walmart” to their virtual helper. 
This solution enables customers to fill a shopping cart with groceries, apply a promo code, set up delivery time and proceed to checkout.

• 
  Augmented Reality
  

Augmented reality isn’t limited to gaming Businesses benefit from interactive experiences built with AR to showcase their products and let customers try them on before making a purchase. 
Augmented fitting rooms are used to try on different clothing combinations or furniture recommendations. 
Buyers can make sure a bed fits their interior. AR has become a fantastic tool to boost customer experience and change the entire concept of shopping.
The AR app market is expected to reach $15.5 million by 2023, so it’s time to start following this m-commerce trend to outpace your rivals and generate more revenue. 
Warby Parker built an app that allows customers to try on an extensive range of glasses without leaving their homes. Before making a purchase, users can also share their selfies with friends, which increases engagement and brings more users to the app.