If you happen to be one of the 4 billion smartphone users

Thrilling M-Commerce Stats to Check Out

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    M-commerce market size is predicted to hit $510 billion by the end of 2023.
    
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    About 89% of grocery shoppers use their mobile devices while visiting physical stores.
    
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    Mobile accounted for 61.9% of paid search click share in 2023.
    
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    In 2022, mobile commerce revenue in the US reached $431 billion.
    
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    Almost 80% of users have bought online using their mobile devices within the last six months.
    
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    More than 51% of users prefer mobile web apps to other shopping channels. Customers claimed web apps are convenient and have consistent UI.
    
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    Voice commerce sales are expected to generate $19.4 billion by 2023.
    

Mobile Commerce Examples: 3 Companies Dominating the Industry

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  Coursera
  

As one of the largest educational platforms worldwide, Coursera helps users hone their skills in various areas, from science to humanities. 
Coursera has 87+ million students and collaborates with leading companies such as Google, IBM, Intel and Microsoft. The company also partners with Duke University, Eindhoven University of Technology, Yale University, Copenhagen Business School, Berklee College of Music and others. 
Students can enjoy both free and paid video courses, get certificates and even earn a college degree at home. 
Coursera managed to bring its robust desktop UX to the mobile m-commerce application, which let students from developing countries learn without limits. As a result, 20% of students use Coursera on mobile devices only. With $142.2 million million of annual revenue generated in 2022, the company is expected to grow its value for years to come.

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  Target
  

This huge retail corporation takes mobile shopping to the next level by offering exclusive features to app users. Customers can store gift cards on their smartphones and use them at checkout. 
With special offers for mobile users and services like curbside pickup, Target’s Q1 sales grew by 19.78% to $106.005B. 
App users can also scan the barcode to apply all their special offers, from gift cards to RedCard exclusives to save on their purchases. 
The app also enables customers to order with Drive Up, allowing them to wait for their orders in a car.

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  Sephora
  

Sephora is a renowned chain of cosmetic stores that allows all makeup addicts to try on hundreds of products from the comfort of their own homes. Virtual Artist is a sophisticated app equipped with facial recognition technology. 
The app scans customers’ faces to ensure accurate product placement. Then, users can browse hundreds of makeup products and try on a certain foundation or lip gloss.
Apart from this feature, users can compare swatches, match their makeup to the most suitable outfits and recreate the latest makeup trends. 
This is a great way to encourage consumers to stay home during the pandemic and let them interact with their favorite store online.