English can be confusing; what is grammatically correct isn’t always what you might hear in music, in advertisements, or during regular conversations. The present continuous is often used incorrectly. Consider the popular slogan for McDonald’s: “I’m Lovin’ It.” This is a grammatically incorrect sentence because to love is a stative verb, so why would McDonald’s use it in their advertisements?
This marks the difference between grammar and style. Using the present continuous as a means to exaggerate is a stylistic trend, and as such, it would not be surprising to hear this conversation:
Scott, glazed with a chocolate mustache, looks over to his aunt and says, “I’m lovin’ me some of these chocolate peanut butter banana pancakes!” “I’m hearing what you’re saying!” she replies, sprinkling powdered sugar atop the stacks on her plate.
Here Scott and his Aunt display their excitement in a silly way, emphasizing their feelings. On the other hand, you would never hear a native speaker say these sentences:
Scott is loving his Aunt Christine, a self-proclaimed pancake connoisseur. (People would simply say “Scott loves his Aunt Christine . . .”)
Sarah is hearing the music from their table-top juke box and resists the urge to dance on the table. (Sarah hears the music. . .)
If you are teaching English or learning it, I’d recommend simply sticking to grammatically correct constructions and leaving the idiomatic expressions to the creators of advertisements and song lyrics. In formal writing, the experts recommend that when you can use fewer words to express a thought, you should, so use the present continuous sparingly—short and sweet can’t be beat!
Common Construction in the Present Continuous Tense
Common Stative Verbs that DO NOT USE the Present Continuous
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