«innovative academy» ilmiy tadqiqotlarni

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«Zamonaviy dunyoda innovatsion tadqiqotlar: Nazariya 
va amaliyot» nomli ilmiy, masofaviy, onlayn konferensiya 
FEATURES OF THE FORMATION OF NATIONAL AND REGIONAL 
BRANDS OF LOCAL GOODS AND SERVICES 
Musayeva Shoira Azimovna
1
, Usmonova Dilfuza Ilkhomovna
2
,
 
Usmanov Farzod 
Shokhrukhovich
3
 
 
1
Professor of Samarkand Institute of Economic and Service, Samarkand, 
Uzbekistan, 
2
Assistant professor of Samarkand Institute of Economic and Service, 
Samarkand, Uzbekistan 
3
Student, Samarkand Institute of economic and services 
E-mail: [e-mail] 
 
Abstract: This article discusses the formation of brand promotion mechanisms aimed at 
increasing the efficiency of the use of existing communication channels, ensuring the 
coordination of the activities of state bodies, business associations and civil society and the 
strategy for developing a national brand through long-term information campaigns based on 
private and state mechanisms aimed at creating positive image of the country in priority areas. 
Key words: Product, service, brand, business, competition, consumer, image, process. 
One of the important conditions for increasing the invaluable competition of domestic 
goods and services in the domestic and foreign markets is to assess their quality and increase 
their prestige in consumption. Brand building is one of the most important tools in 
differentiating between products that are recognized by consumers, which understands the 
reputation, the expected result and the perception that connects consumers to the brand of that 
product. 
The process of transferring industrial goods and services to the developing countries of 
the world economy continues. An increase in the share of added value of key enterprises in the 
industrialized countries of the world will begin to concentrate on brand building - marketing, 
advertising and social relations, developing relationships with potential customers and 
contractors. 
In the context of forecasting sustainable income growth, strengthening the soum, the 
effectiveness of the brand of goods and services of local enterprises in a number of sectors 
becomes a necessary condition not only to increase exports, but also to ensure their 
competitiveness. in the domestic market. 
The reputation of a country and region plays an important role in assessing the consumer 
characteristics of a range of goods and services. In this regard, the brands of individual 
enterprises of Uzbekistan (individual brands) and product groups, such as the International 
Press Club, the Center for Development Strategy, "Ecologically clean food products of 
Uzbekistan" (collective brands) 
In addition to supporting brand promotion, support for national and regional brands can 
be included in government-supported areas. 
The national brand is a brand of the country as a country with unsurpassed authority in 
the production of goods and services based on scientific, educational potential, cultural 
traditions, natural and recreational resources, as well as "Made in Uzbekistan", "Uzbek quality", 
etc. brands goods and services. Regional brands - the city of Uzbekistan, which is a regional 
marketing tool for attracting investments and human resources and regions 

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