«innovative academy» ilmiy tadqiqotlarni

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«Zamonaviy dunyoda innovatsion tadqiqotlar: Nazariya 
va amaliyot» nomli ilmiy, masofaviy, onlayn konferensiya 
At the same time, there is a growing positive perception of Uzbekistan abroad as a rapidly 
growing market for trade and investment, as well as large Uzbek companies that have 
successfully entered the world market. 
In recent years, a number of steps have been taken to improve the country's image abroad. 
In particular, the newspaper "Uzbekistan Today", leading publications of the United States and 
Europe began to publish articles about Uzbekistan, "Development Strategy of Uzbekistan for 
2017-2021" is being actively studied in foreign countries. 
Holding international forums in the country, organizing expositions of Uzbekistan at 
international exhibitions and fairs have become an important means of communication. 
At the same time, there is no program for the purposeful formation of a positive image of 
Uzbekistan in the field of improving the country's image abroad, preventing and eliminating its 
deterioration. 
It should be noted that the level of dissemination of information about the reforms carried 
out in the country is insufficient. In particular, there is no mechanism for the regular 
dissemination of information on administrative reforms and judicial reform in the country, 
given the high quality of public administration abroad, a critical attitude towards the 
effectiveness of the judicial system. 
The country also has a number of problems associated with the perception of local 
business, as well as with the assessment of the ongoing socio-economic reforms. At the same 
time, it is difficult to solve the problem of improving the perception of the country abroad 
without improving the investment climate, protecting property rights, innovations, the 
effectiveness of education and science, and the expected results. 
In this regard, it is necessary to create a system aimed at ensuring objective prices, free 
from misunderstandings of the Uzbek brand abroad and in the country, with the following: 
Monitoring the perception of the Uzbek brand, which includes an analysis of the socio-
economic policy in the country, the perception of the investment climate, the reputation of local 
businesses among the population, as well as analysis of the media in Uzbekistan and abroad. 
Develop a national brand development strategy that includes defining the desired 
national brand position and possible ways to achieve it. 
Formation of brand promotion mechanisms aimed at increasing the efficiency of using 
existing communication channels, ensuring coordination of the activities of government bodies, 
business associations and civil society. 
Implement a strategy for the development of a national brand through long-term 
information campaigns based on private and state mechanisms aimed at creating a positive 
image of the country in priority areas. 
5.Promotion of existing national cultural brands in the development of a national 
brand in Uzbekistan and abroad. 
6.Develop a strategy. Monitoring the perception of the Uzbek brand within national 
branding The strong and weak survivors, the existing basic stereotypes about the perception 
of the image of the country and local business have been identified. 
The socio-economic policy pursued in the country, the investment climate, the perception 
of the situation of local enterprises are analyzed. 
Monitoring the perception of the Uzbek brand in the country and abroad is based on 
studying the views of the target audience and analyzing articles in the media. 

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