International marketing research three-star hotels’ market in uzbekistan during pandemic

2.Background

2.a. Research problem: Since March 2020 the COVID-19 pandemic had spread all over the world, which led to crisis in the field of hotel industry, especially, blooming businesses in the field of hospitality in developing countries like Uzbekistan. In that situation, the hotel businesses which did not have extra budget for that kind of unexpected occasions, found pandemic period very challenging and came across problems of tax and workers’ salary.

2.b. Research question: How did the pandemic of the COVID-19 effect on three-star hotels in Uzbekistan?

2.c. The research objects of this seminar paper are interviews with the experts in the field of hotel industry.

2.d. The research subject of the study is hotel industry in Uzbekistan, during the pandemic of the COVID-19.

2.e. This research aims to manifest all the difficulties, which hotels were struggling during the COVID-19 pandemic in case of hotels’ governments’ politics and external and internal helps to three-star hotels in Uzbekistan.
2.f. The Objective of this research is to clarify the effects of the COVID-19 on three-star hotels in Uzbekistan.

2.g. The Method of this research is qualitative. The way of sampling is non-probability. We will conduct a specialized interview with few people, who are related to hotel business in online meeting, we will not choose participants randomly, but also selected ones only. Then we will transcript the whole interview and take notes of key-points and analyze core points about the situation in order to conclude.

2. 
   h. The Limitation of this interview’s duration is from 18^th of December 2021 till today.
   

1.3 My hypothesis is that I assume that this research will show us that managers marketing strategy and their management skills played huge role to help the hotel to survive during pandemic.