International marketing research three-star hotels’ market in uzbekistan during pandemic
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Elmuradov Ulugbek -International marketing research 1
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- 5.CHAPTER OUTLINE
4.INTERVIEW GUIDE
How did the pandemic damage your normal business style? How did the pandemic COVID-19 impact on your marketing strategy? Did you have extra budget to fix that situation? Did the government help you during the pandemic? Did hotel cut working hours of marketing employees? How the pandemic effected on relations between hotel government and marketing stuff? Did hotel have to reduce number of workers in marketing stuff? What did you learn from the pandemic time and how are you going to manage your future marketing structure? 5.CHAPTER OUTLINE Title Page Table of Contents 1. Introduction 2. Background 2.a. Research Problem 2.b. Research Question 2.c. Research Object 2.d. Research Subject 2.e. Aim of the Research 2.f. Objective 2.g. Method 2.h Period Limitation 3. Literature Review 3.a. Hotel Occupancy Rate 4. Interview Guide The first chapter introduces all about the research. The occasion at that times, research reasons, reasons of the appearance of the problem. And gives some insights about the topic. After brief introduction to the study, Chapter 2 will emphasize more detailed about the pillars of the research. This chapter will clarify the core ideas of the study, like aim of it, objective, subjective and how did the problem appear and which methos is going to be used and so on. Chapter 3 will give qualitative and quantitative data which is related to the study. With the help of that it will manifest the occasion of that times around the world and shows the rate of occupancy in the pandemic period. And also, will emphasize the comparison between the past index of tourism in Uzbekistan and the 2020 one. At the end, Chapter 4 will help us to imagine how the planned interview is going to be conducted. It will show us interview questions that help us to understand the impact of the pandemic on three-star hotels in Uzbekistan. Download 297.52 Kb. Do'stlaringiz bilan baham: |
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