Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
21 
2.3.1 Benefits of Event Planning 

To define and practically apply good event planning and financial 
management practices in annual planning and day-to-day work. 

To provide logic and justification for prioritising different tasks and decisions 
over others. 

To systematically define tasks, logic, roles and responsibilities, strategic 
alignments (internally and externally), timetables, and budgets. 

To provide an opportunity for key players such as boards, staff, stakeholders, 
and partners to be consulted when setting key objectives and methods. 

To provide frameworks for developing strategies related to manpower 
management, marketing, competitor analysis and stakeholders. 
Event Planning help us to
Help to Eliminate
Help us to think ahead and 
prepare for the future clarify 
goals and develop a vision 
identify issues that will need 
to 
be 
addressed 
choose 
between options consider 
whether a project is possible 
make 
the 
best 
use 
of 
resources motivate staff and 
the 
community 
assign 
resources and responsibilities 
achieve the best results 
overambitious 
projects 
unsustainable 
projects 
undefined 
problems 
unstructured project work 
plans 
 
2.4 FORCES AFFECTING EVENT PLANNING 
It is important for every event organization to interact and transact with its 
environment as the business environment has direct relationship with the 
organization. The success or failure of an organization is primarily established by the 
effectiveness of its interaction with its environment. The enterprise has little 
influence on the environment and therefore, it is important for the company to 
identify with the environment of its operation and devise its policies in relation to the 
forces in that environment. The forces affecting external environment of business are 
as follows: 

The political environment of any region or state influences the event to a 
larger extent. This environment is influenced by the political organization, 
philosophy, government ideology, nature and extent of bureaucracy and
political stability. Event organizer may get various concessions and benefits 
in hosting the event as per the local government policies. 

In today‘scompetitive world the majority of people have an urbanized 
approach towards celebration. There are many community events and 
festivals in the urbanised world, celebrating their character of life. In India 
many festivals such as Durga Puja, Ganesh Chautri and Dusshera are 
celebrated with enthusiasm and local participation. This leads to emergence 

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