Introduction to event


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EVENT MANAGEMENT

 
Event Management HM-402 
Uttarakhand Open University 
22 
of event management companies at local levels who promote organization of 
events with a professional approach.

Technology is an important aspect in the world of special events, as 
everything from planning to programming to great extents relies on 
technological 
solutions. 
Internet 
provides 
new 
possibilities 
for 
communication, information resources, and is an efficient marketing tool. 
Staying current with technology is important for event managers as 
consumers expect quick feedback from the organizers of events. 

Changing generations and cultural diversity in many communities has 
resulted in a shift of values, which implies both opportunities and challenges 
for events. Diversity, unity, and equality is emphasised. Environmental and 
globalisation awareness and quality are emerging as important values for 
event management companies. In India various events such as Jaipur 
Literature festival , various trade fairs and travel marts promote the spirit of 
cultural synthesis. 

Stakeholders are groups, organisations, and individuals who have invested or 
keep an interest in the successfulness of an event. Typical stakeholders of 
events are the organisers, sponsors, partners, customers and the community 
Sponsors and partners supporting an event, either by contributing financially 
or by providing in-kind support, are also stakeholders. Guests and customers 
are stakeholders because an event is organised for providing them a particular 
product, which is commonly leisure, education, or other service. . The local 
community provides many resources for events, such as businesses
hospitality services and public places, staff and volunteers. 

The other forces affecting Event management are the people interested in 
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