Introduction to event

2.11 MARKETING
Celebrities in Events
When brands throw parties, trade show or brand launch events, one of the best ways 
to grab media attention is to have celebrities attend. To select celebrities the 
following factors should be considered: 
 It is advisable to make a list of celebrities you would like to have at 
the charity event. 
 Once make a list of potential celebrities to contact should be willing to 
shorten the list. 
 Should make a list of potential celebrities whose personal interests 
and favourite causes are similar or matches the interests of events
 Need to make a plan detailing three methods of how to get into 
contact with the celebrity. 
 It may be a good idea to reach the celebrities publicist when doing a 
charity event. 

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Event Management HM-402 
Uttarakhand Open University 
32 
Organizes bring in celebrities to events because: 
 Celebrities get media to attend and cover the event. 
 Celebrities provide photo opportunities that will later make the 
event appear even more exciting – especially the sizzle reel. 
 Celebrities can impact their fan bases through social media and 
raise awareness of the event. 
 Celebrities are PR friendly, providing content for public 
relations story development. 
 Celebrities excite other event attendees, whether they are 
distributors, C-level executives or the public. 
When the plan is in place, and the event management team has agreed upon a general 
budget as well as type of celebrity to approach, it is time to create an Offer Letter 
outlining the deal points. The letter states what the talent is required to do (social 
media, red carpet, meet-and-greets, product photos, interviews, etc.) as well as what 
time they are committed to arrive and stay until.