Introduction to event

2.13 CLOSE-DOWN, EVALUATION, AND LEGACY 
A close-down of an event has both physical and administrative aspects. The physical 
close-down will involve the taking apart and removing of the equipment, whereas the 
administrative side of the close-down will involve filing, completion of accounts and 
paying bills, and collecting feedback. 
The administrative side of the close-down will involve picking up comments and 
noting down verbal feedback, but also the settling of accounts and bills, acquittal of 
contracts, along with an evaluation of how contractors and suppliers have done their 
job. The outcome will show the successfulness, in financial terms especially. 

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Event Management HM-402 
Uttarakhand Open University 
35 
2.13.1 Event evaluation techniques 
Conducting surveys or providing feedback forms during and after the event to gauge 
attendee satisfaction. Evaluating your success against the aims and objectives you 
identified at the beginning of the event planning process. Preparing a SWOT analysis 
to examine the strengths weaknesses, opportunities and threats associated with your 
event. 
SWOT Analysis: Your SWOT Analysis should be conducted upon receipt of 
completed surveys and individual feedback from event attendees. The SWOT 
Analysis firstly examines the strengths and weaknesses of the event, which should be 
determined with consideration given to the original event aims and objectives. 
Strengths of the event may include: 
 Strong attendance numbers 
 Wide range of food and beverages available
 Satisfaction with entertainers
 Ten new members recruited as a result of event 
Some examples of event weaknesses are: 
 Too few volunteers 
 Limited media coverage 
 Expenditure exceeding income 
A SWOT Analysis also reviews opportunities and threats associated with the event. 
Opportunities are future prospects for improvement and threats are potential future 
impediments. Opportunities for improvement could include: 
 Increasing attendance at future events
 Obtaining more sponsorship assistance
 Continuing future events into the evening to attract a wider range of 
attendees 
Future threats might include: 
 Event disruptions due to inclement weather 
 Loss of key organising personnel, leading to a lack of direction for 
future events
 Inability to cover event costs due to limited income 
Events are often celebrations of creativity and cultural uniqueness, local customs, 
lifestyle and talents, and can thus have significant cultural impacts. Preservation and 
revitalisation of unique cultures and traditions can be promoted by events. Some 
events leave social legacy or intangible impacts. The image and awareness of an area 
or tourist destination may be enhanced. Social integration of an area may be 
improved and wellbeing, confidence and pride of a community may be boosted. 

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