Introduction to event

3.7.2 Scope of KPIs 
While the scope and terms of an organization‘s KPIs may differ from event to event, 
there are various types of data that can be helpful to any organization. Top event 
management benchmarking measures include return on investment (ROI), 
productivity, cost performance, cycle time, customer satisfaction, schedule 
performance, employee satisfaction and alignment with strategic business goals. 
Examples of KPIs within event management include: 
 Event schedule 
 Estimate to event completion 
 Current development backlog 
 Labour costs spent per month 
 Current resource allocation 

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Event Management HM-402 
Uttarakhand Open University 
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Knowing how, where and why event budget deviated is important in tracking down 
waste and inefficiency and for planning better for the unforeseen challenges inherent 
to most events. 
Deviation of Planned Hours of Work: Understanding what tasks took more or less 
time can help in the efficient allocation of consulting and training time. In addition, 
understanding which teams had to go above and beyond can help build a meaningful 
incentive and reward program and improve time allocation planning. 
 
Percentage of Milestones Missed: Events shift over their life cycle. Identifying 
milestones and achieving goals are important to maintaining event momentum. 
When too many milestones are not achieved or are shifted, employees may feel 
frustrated. Identifying when milestones are missed can help restart a event and 
mitigate similar challenges in the future. 
 
Cost Variance: Keeping accurate records related to cost variance can provide a 
detailed profile of which teams and processes are most efficient. It can also help 
companies decide whether an event was worth the investment and assist managers in 
deciding whether to initiate similar events.