Introduction to event

 
Motivation: Event managers can use KPIs not only as a performance management 
tool, but also as a motivational tool. When all teams are united with common goals, 
their individual contributions can shine. Team competition, incentives and rewards 
can be a powerful motivating tool to keep event momentum pushing forward. Using 
quantifiable and consistent KPIs can help event managers assess event goals in an 
objective, fair and powerful way. 
3.7.3 Event Feedback
Event performance and success are not always easy to measure. Harnessing the 
power of a strong key performance indicator strategy can help event managers lead 
their teams to higher standards, greater goals and successful events. A well 
designed evaluation plan is the next key element for the successful 
implementation and management of an event. An evaluation plan describes the 
process and provides the tools to measure progress in implementing the event, it also 
assesses how effectively the event addressed problems and achieved its objectives. 
The core aspect of evaluation plan is the feedback received from various 
stakeholders after the successful completion of the event. 
FEEDBACK ON SUCCESS OF EVENTS 
Operational 
On-time performance 
Event management 
software 
On-budget performance 
Business budgeting 
software 
Number of attendees 
Event booking 
platforms 
Brand 
awareness 
Social shares 
Social media 
monitoring tools 

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Event Management HM-402 
Uttarakhand Open University 
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PR mentions 
PR monitoring tools 
Word of mouth 
Online survey software 
Customer 
satisfaction 
Net Promoter Score 
Specialized software 
Reviews & testimonials 
Online review sites 
Business 
impact 
Attendees 
CRM software