Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
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3.7 SUCCESS OF THE EVENT
There are different components involved in event evaluation. The event outcomes 
are those measurable changes that can be observed as a result of the event‘s 
successful completion. These measurable results and benefits will be observable 
within the targeted population once the event is complete, determining the extent to 
which the identified objectives were achieved. The results and benefits measure the 
progress toward achieving the overall plan. 
Outcomes are the short-term and medium-term effects of the event on the 
stakeholders. Examples of outcomes include new knowledge, increased skills, 
increased understanding, and increased participation in various event related 
activities.
3.7.1 Understanding Key Performance Areas
Key performance indicators consist of the most important performance goals across 
all aspects of team involvement in an event. Effective KPIs should be: 
 
Agreed upon by all parties before the event begins 
 
Meaningful to the intended audience 
 
Quantifiable measurements that can be shared and analysed across 
organizational divisions at any time 
 
Directed toward the benefits the event seeks to deliver 
 
A basis for critical decision-making throughout the event 
 
Aligned with objectives and vision plan
 
Realistic, cost-effective and tailored to the organization‘s culture, constraints 
and time frame 
 
Unified with organizational efforts 
 
Reflective of an organization‘s success factors 
 
Specific to the organization and the particular event 
Collectively, KPIs are a powerful management tool to bring about organization-wide 
success. Keeping track of accurate metrics from varying teams can identify where 
more direction is needed or where incentives, plans and other resources, such as 
training, should be allocated in future.