Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
79 
empathy and providing support. The team should know the manager is available to 
offer assistance as requirements change and the dynamics of the event evolve. At the 
same time, the event manager should respect the responsibility and expertise of the 
stakeholders. 
4.18 GLOSSARY
Creative Process: A sequence of activities that are designed to generate creative 
thinking. 
 
Uncertainty: A condition under which the decision maker lacks enough formation to 
estimate the probability of possible outcomes 
Technology: The mechanical and intellectual processes used to transform inputs into 
products and services. 
Power Distance: The extent to which less powerful persons accept the unequal 
distribution of power.
Negotiation: The process in which two or more parties (people or groups) reach 
agreement even though they have different preferences.
Motivation :The set of forces that lead reward system The system that consists of all 
organizational components, including people, processes, rules and procedures, and 
decision-making activities, involved in allocating compensation and benefits to 
employees in exchange for their contributions to the organization people to behave in 
particular ways. 
Interpersonal skills:  Used to communicate with, understand, and motivate 
individuals and group 
Learning: A relatively permanent change in behaviour or behavioural potential 
resulting from direct or indirect experience 
4.19 Bibliography 

Berridge, G. (2006) Events design and experience. Oxford: Butterworth-
Heinemann. 

Bowdin, G. A. J. (2011) Events management. 3rd ed. London: Butterworth-
Heinemann. 

Columbus, G. and Goldblatt, J. J. (2010) The complete guide to careers in 
special events: step toward success! New York: Wiley. 

Davidson, R. and Rogers, T. (2006) Marketing destinations and venues for 
conferences, conventions and business events: a convention and event 
perspective. Oxford: Butterworth-Heinemann. 

‗Ferdinand, N. and Kitchin, P. (2012) Events management: an international 
approach. Los Angeles, [Calif.]: Sage. 

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